What do men eat? What do men buy at the grocery store? New York City’s Westside Market thinks it has an answer to these questions with its recently unveiled “man aisle.”
So what’s on the shelves of the man aisle? Well, no need to think too hard about it. Indeed, in the man aisle, you’ll find all the most stereotypical “manly” food: barbecue sauce, potato chips, ramen noodles, beer, razors… You get the picture.
The man aisle is all about convenience. Men, it seems, hate grocery shopping and hate having lists. “If you’re going to have some guys over to watch a game, you can pretty much stand here — not move two feet — and get your beer, barbecue sauce, chips, whatever. It’s all right here,” Chief Operating Officer Ian Joskowitz explained to the New York Post. Joskowitz and CEO George Zoitas came up with the idea after reading a statistic stating that the number of men that grocery shop for their families has more than doubled since the 1980s, from 14 percent to 31 percent.
The man aisle is certainly a clever marketing ploy, and likely a little tongue-in-cheek. But is there something of deeper concern here? The man aisle is, after all, chock full of unhealthy, processed foods. Does it encourage men to forgo fresh fruits and vegetables, whole grains, and other wholesome foods because they’re too feminine? Do “real” men not eat salads?
What do you think? Sound off in the comments section below!