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Grocery Store Unveils “Man Aisle”

Grocery Store Unveils “Man Aisle”


What do men eat? What do men buy at the grocery store? New York City’s Westside Market thinks it has an answer to these questions with its recently unveiled “man aisle.”

So what’s on the shelves of the man aisle? Well, no need to think too hard about it. Indeed, in the man aisle, you’ll find all the most stereotypical “manly” food: barbecue sauce, potato chips, ramen noodles, beer, razors… You get the picture.

The man aisle is all about convenience. Men, it seems, hate grocery shopping and hate having lists.  “If you’re going to have some guys over to watch a game, you can pretty much stand here — not move two feet — and get your beer, barbecue sauce, chips, whatever. It’s all right here,” Chief Operating Officer Ian Joskowitz explained to the New York Post. Joskowitz and CEO George Zoitas came up with the idea after reading a statistic stating that the number of men that grocery shop for their families has more than doubled since the 1980s, from 14 percent to 31 percent.

The man aisle is certainly a clever marketing ploy, and likely a little tongue-in-cheek. But is there something of deeper concern here? The man aisle is, after all, chock full of unhealthy, processed foods. Does it encourage men to forgo fresh fruits and vegetables, whole grains, and other wholesome foods because they’re too feminine? Do “real” men not eat salads?

What do you think? Sound off in the comments section below!

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Katie Waldeck

Katie is a freelance writer focused on pets, food and women’s issues. A Chicago native and longtime resident of the Pacific Northwest, Katie now lives in Oakland, California.


+ add your own
12:35AM PST on Jan 6, 2013

Thanks for the share!

1:36PM PDT on Jul 31, 2012

Sounds like a corny gimmick & a waste of space to me.

8:20PM PDT on Jul 29, 2012

And sexism presses on in America.

8:13AM PDT on Jul 29, 2012

it doesn't mean that men have to shop only in that aisle. they can venture into the produce section if they want. personally i hate running all thru the store to grab just a few items myself.

6:52PM PDT on Jul 28, 2012

I have a friend that after we go to bible study together, some of us guys go out to lunch together. My friend eats a salad everytime we go out. I had a salad tonight along with a NY strip cooked med-well and corn on the cob, delicious. I think presented in the right way, men would eat more salads. Now being a cook by trade I watch the Food Network and scan through womenj's or cooking mags for new recipes to try or ideas for a basic recipe to alter to meet my own tastes. I've also worked in restaurants that served sliced steak or grilled chicken on top of salads. So as they say in the food biz....presentation is everything. I say men can eat salads and not lose any manliness. Afterall, if we don't learn to eat them and look after our health more, what's manly about sitting on the sidelines because we're too fat, got diabetes, or any other health debilitating illness that could have been prevented by eating right, that well-balanced diet that includes salad.

6:34AM PDT on Jul 28, 2012

It could work as a marketing ploy but I think most men will either shop with the list their wives gave them, or girlfriends or whomever, or are smart enough to know junk food from real food. I don't think they're giving men any credit for grocery shopping with an eye for eating healthy.

5:07AM PDT on Jul 28, 2012

I'm sure lots of women will be shopping in this aisle too. It's not like they stuck a NO GIRLS ALLOWED sign on it. I'm sure it will likely be stocked with nothing but unhealthy food selections though and since it's so convenient, people probably won't go near the produce section or even get a little exercise walking from aisle to aisle during their shopping trip.. Ah, well.. Modern times and all that.

4:01AM PDT on Jul 28, 2012

i love sweet.......

4:01AM PDT on Jul 28, 2012

i love sweet.......

12:52AM PDT on Jul 28, 2012

What next? Let them at least get some exercise walking around the store for their pre-digested food stuffs etc.

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
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