Grocery Store Unveils “Man Aisle”


What do men eat? What do men buy at the grocery store? New York City’s Westside Market thinks it has an answer to these questions with its recently unveiled “man aisle.”

So what’s on the shelves of the man aisle? Well, no need to think too hard about it. Indeed, in the man aisle, you’ll find all the most stereotypical “manly” food: barbecue sauce, potato chips, ramen noodles, beer, razors… You get the picture.

The man aisle is all about convenience. Men, it seems, hate grocery shopping and hate having lists.  “If you’re going to have some guys over to watch a game, you can pretty much stand here — not move two feet — and get your beer, barbecue sauce, chips, whatever. It’s all right here,” Chief Operating Officer Ian Joskowitz explained to the New York Post. Joskowitz and CEO George Zoitas came up with the idea after reading a statistic stating that the number of men that grocery shop for their families has more than doubled since the 1980s, from 14 percent to 31 percent.

The man aisle is certainly a clever marketing ploy, and likely a little tongue-in-cheek. But is there something of deeper concern here? The man aisle is, after all, chock full of unhealthy, processed foods. Does it encourage men to forgo fresh fruits and vegetables, whole grains, and other wholesome foods because they’re too feminine? Do “real” men not eat salads?

What do you think? Sound off in the comments section below!

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Danuta Watola
Danuta Watola3 years ago

Thanks for the share!

Jim W.
j W.4 years ago

Sounds like a corny gimmick & a waste of space to me.

Mari Garcia
Mari Garcia4 years ago

And sexism presses on in America.

Barb Hansen
Ba H.4 years ago

it doesn't mean that men have to shop only in that aisle. they can venture into the produce section if they want. personally i hate running all thru the store to grab just a few items myself.

Adam Robb
J. Adam Robb4 years ago

I have a friend that after we go to bible study together, some of us guys go out to lunch together. My friend eats a salad everytime we go out. I had a salad tonight along with a NY strip cooked med-well and corn on the cob, delicious. I think presented in the right way, men would eat more salads. Now being a cook by trade I watch the Food Network and scan through womenj's or cooking mags for new recipes to try or ideas for a basic recipe to alter to meet my own tastes. I've also worked in restaurants that served sliced steak or grilled chicken on top of salads. So as they say in the food biz....presentation is everything. I say men can eat salads and not lose any manliness. Afterall, if we don't learn to eat them and look after our health more, what's manly about sitting on the sidelines because we're too fat, got diabetes, or any other health debilitating illness that could have been prevented by eating right, that well-balanced diet that includes salad.

Carlene V.
Carlene V.4 years ago

It could work as a marketing ploy but I think most men will either shop with the list their wives gave them, or girlfriends or whomever, or are smart enough to know junk food from real food. I don't think they're giving men any credit for grocery shopping with an eye for eating healthy.

Krystal M.
Krytal M.4 years ago

I'm sure lots of women will be shopping in this aisle too. It's not like they stuck a NO GIRLS ALLOWED sign on it. I'm sure it will likely be stocked with nothing but unhealthy food selections though and since it's so convenient, people probably won't go near the produce section or even get a little exercise walking from aisle to aisle during their shopping trip.. Ah, well.. Modern times and all that.

Yash R.
Yash R.4 years ago

i love sweet.......

Yash R.
Yash R.4 years ago

i love sweet.......

Lynn Squance
Lynn Squance4 years ago

What next? Let them at least get some exercise walking around the store for their pre-digested food stuffs etc.