The video above, that won first place in the Volkswagen Fun Theory contest, demonstrates my point even clearer. Kevin Richardson won 1st place with The Speed Camera Lottery video. He knows that the number of people speeding aren’t reduced by giving more speeding tickets. In dog training language that would be the equivalent of expecting a dog’s unwanted behaviors to decrease by punishing those behaviors. It may work in the short term, but rarely in the long haul and often escalates into additional undesired behaviors.
Similarly, when you receive a speeding ticket, you are more apt to pay attention to your speedometer short term, but it’s not sustainable behavior. However, when you reward people for their good behavior by entering them in a lottery for keeping the speed limit, they are more likely to continually drive under the speed limit, by their own free choice. And they have fun in the process, because the drivers are being rewarded for their good driving behavior. Where do their lottery winnings come from? The people who were caught speeding! Brilliant!
Can you think of any areas in your life where you’ve been more apt to change a behavior because you were rewarded for your desired behavior rather than corrected for your unwanted behavior? How about ways in which you’ve raised your children with those same concepts? Thanks for clicking on “comment” below and sharing.