I get questions about lubrication frequently, as it is one of the most widely used sexual enhancement products on the market with an estimated 80 percent of the adult population reportedly using personal lubricants. This percentage has been steadily increasing, thanks in part to the extensive advertising budgets that several multinational companies have put into normalizing both the need and acceptance of personal lubricants.
This increased awareness and education however is double edged sword, however because according to two recently released studies at the Microbicides 2010 conference, the leading brand name products on the market may well be causing more harm than good.
I am not that surprised that science has begun to prove what I have known for years: that the petrochemical and preservative base of the majority of personal lubricants in the OTC market are toxic. It is old news, but worth repeating that several large studies have demonstrated that the three leading personal lubricant brands essentially kill sperm viability, with ZERO motility after 30 minutes of exposure.
This month, studies have gone farther and shown that these same top selling products including (Astroglide, Elbow Grease, ID Glide, and K-Y Jelly] have been shown to damage rectal and vaginal tissue, thereby increasing vulnerability to a number of sexually transmitted infections (STIs), including chlamydia and gonorrhea.
Here’s the thing, the serious itching, burning and pain that millions of people (both men and women) suffer with from the leading lubricant products, are undeniable body signals to discontinue their use. The unfortunate thing is that even after getting the message loud and clear about sensitivity to a products you are using, shopping for a replacement is often futile as all of the major brands are made with the same petrochemical ingredients.
The mystery of finding satisfaction in human sexuality can be a complex puzzle for many reasons. Unresolved emotional issues and physical compatibility concerns often conspire and block couples from finding their comfort and pleasure in sexuality. Adding lubrication should enhance and make this process easier, but for millions of couples, the products only confuse the journey with additional negative symptoms. After I had tried all the likely candidates on the drugstore shelf, I concluded that the problem of pain with sex must have been in me.
It was a happy accident that helped me locate and then slowly build an intimacy product company that has demonstrated to tens of thousands of people, that it was the product that was the problem all along. Hopefully this bit of news will wake up the industry leaders to investing more in their product formulations than their marketing. Or maybe some new healthy and clean brands will lead the way. Personally I am banking on it…