Live Nation Concerts Transition to Local & Sustainable Food

Food and music are two of my favorite things, and when you combine them, I am pretty much in heaven. Over the past decade, as I have become more aware of sustainable food systems, whenever I go to a concert, I have found myself wondering about the food available. Whats in it? Where does it come from? Often, I get no answer or I dont like the answer I get.

Thats why I was so excited to hear Live Nation announcing it will be getting its food from locally sourced produce, responsibly raised meats, and will be offering vegetarian options at all Live Nation Amphitheaters.

There are 38 Live Nation amphitheaters across North America and the locally-sourced produce will come from about a 100-mile radius of each venue. In addition, all meat served will carry either Certified Humane or Global Animal Partnership certification.

Considering that they sell over 800,000 meals in its amphitheaters each summer, the decision is likely to have a significant economic impact, and to influence other promoters and facilities to follow suit.

I was surprised to hear that they had not previously offered any vegetarian options. To correct this oversight, they are not only going to be offering a veggie burger, but Live Nation has partnered with Chef Hugh Acheson to develop an entirely new vegetarian menu option. Acheson is well known for his work in sustainable food and farming, and his appearances on Top Chef.

The philosophy behind this decision? I know in my own home its important for my family to buy locally grown produce, to know where our meat comes from, and to have a variety of vegetarian options whenever possible, said Live Nation CEO Michael Rapino. We know from working so closely with the artist community and from the fans that come to our events, that its important to many of them as well.

The company also points out that it is resource intensive to transport produce over long distances. So, it is working to avoid the environmental issues associated with buying produce from far away.

As Live Nation notes, while they are working for 100 percent compliance at all of its facilities, there are bound to be shortages and issues from local food sources. This is inevitable when you eat with the seasons and buy locally grown produce you have to deal with what mother nature gives you. Sometimes that might mean shortages or other problems.

Even better news for music fans is that Live Nation is absorbing any cost increases related to its new food policies so we should not see an increase in meal prices.

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55 comments

Kay Martin
Kay M3 years ago

Thank you Judi for a good article and thanks to the 54 care 2 members who commented on this subject. I always look for fresh produce at farmer's markets in the area.

Nicole Gorman
Nicole Gorman3 years ago

Cool!

Vicky P.
Vicky P3 years ago

great

'Great White' Earth Being
'Great White' 3 years ago

Thanks, Great Article; glad to read this is happening!

Fred Hoekstra
Fred Hoekstra3 years ago

Thank you Judi, for Sharing this!

Natasha Salgado
natasha salgado3 years ago

Thanks

Carole R.
Carole R3 years ago

Thanks for the post.

Aaron Bouchard
Aaron Bouchard3 years ago

thank you

Georgeta Trandafir

thanks

Marian A.
Marian Austin3 years ago

Good for them