Nissan’s Polar Bear Commercial (2 videos)

The Travels of Aggie the Polar Bear

Check out Nissan’s vision for what Aggie, the polar bear, might do when global warming causes the Arctic ice to melt in the ad for their new electric car, the Leaf. She has to go somewhere, but where?

If you are wondering how they got Aggie into all the places she visited, watch the making of video on page 2.

Photo credit: Aaron Warren

How They Did It

Aggie, the polar bear is real. She has been in quite a few commercials so she was pretty comfortable with what they asked her to do. Of course she didnít do everything you saw in the first video. If you are curious, as I was, itís all explained here. What do you think about the commercial? Is it a good message? Or should a polar bear not have been used in the ad?

Photo credit: Emran Kassim


Rose Balcom
Rose Balcom4 years ago

Electric vehicles are eco-friendly if the power source that charges them is solar or wind, not power from burning coal!

Annmari Lundin
Annmari Lundin5 years ago

Elsa Bagg: Do you really think Nissan, a major car manufacturer, would take a polar bear from The Arctic and put it in a commericail, just for the h**l of it? It's obviously (as it's also said) a bear that's used to being filmed and most probably live in a zoo.
I think the commercial is very good and gets the message trhough. Seen it before and liked it the first time I saw it. So why not let Nissan and other car producers, know that we endorse their products or like that they have a conscience? Encouragement goes a long way, specially now when certain politicians rather collect money from their polluting friends than make sure this and future generations have a world to live in and on.

Rosie Lopez
Rosie Lopez5 years ago

I love this commercial!!!

K s Goh
KS Goh5 years ago

Thanks for the article.

Diane K.
Diane B.5 years ago

It's sad but true. The polar bears are being pushed out of their habitat. Keep signing petitions to save the envoronment and global warming.

Rhonnda R.
Rhonnda REA5 years ago

What a sweet, but so sad commercial,...quite endearing, but the terrible truth behind the story is heart-breaking. A great commercial, by today's standards, but such a sad tale of the extinction of the polar bear and our treatment of the earth around us. Mixed feelings take away from the commercial value of the clip,...poor bear!!!!

Hartson D.
Hartson Doak5 years ago

I loved this commercial. It speaks to the heart.

Claudia A.
Claudia Acosta5 years ago

Tears, so amazing!

Nellie K A.
Nellie K Adaba6 years ago