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Pepsi Unveils a Weight-Loss… Soda!

Pepsi Unveils a Weight-Loss… Soda!

 

When you think about losing weight, drinking soda pop isn’t exactly the first thing that comes to mind. In fact, it’s probably way up there with fast food cheeseburgers and doughnuts as things not to eat when you’re dieting. But Pepsico is set to change all that — and no, it’s not another diet soda!

“Pepsi Special,” released today in Japan, contains a dietary fiber that its distributor claims will reduce the body’s ability to absorb fat. Pepsi and its distributor, Suntory International, are marketing the soda to health-conscious men over the age of 30. Pepsi isn’t even the first company in Japan to market a fat-burning soda — Kirin, who may be better known for their beer, released a soda with similar claims earlier this year.

But let’s get down to the facts here: does this stuff actually burn fat? Well, yes, sort of, technically.  Dietary fibers, like the dextrin contained in Pepsi Special,  do sometimes prevent small amounts of fat from being absorbed, but the amount is so small that it’s not likely to make a difference.

For now, the drink is only for sale  in Japan. But will it cross the pond and make it to the shelves of American grocery stores? Probably not. As NBC News notes, the United States Food and Drug Administration (FDA) does not allow foods like candy and soda to have fortified nutrients, like the dextrin in Pepsi Special.

So, all of this begs the question: what’s next in ridiculous ‘diet’ foods? Give us your most creative ideas in the comments!

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Read more: Conscious Consumer, Diet & Nutrition, Eating for Health, Food, Health, News & Issues, , , , ,

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Katie Waldeck

Katie is a freelance writer focused on pets, food and women’s issues. A Chicago native and longtime resident of the Pacific Northwest, Katie now lives in Oakland, California.

88 comments

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10:10PM PDT on Sep 12, 2014

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5:35AM PDT on Jun 15, 2013

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11:47PM PDT on Jun 14, 2013

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1:15AM PDT on Mar 31, 2013

Perhaps Pepsi should also unveil the fact that their soda can be used to successfully clean toilets, rusty old coins, and dissolve dog teeth...don't get me wrong, the stuff tastes great but it's pretty filthy for the body!

1:08PM PDT on Mar 20, 2013

Ja ridiculous

9:40AM PST on Jan 18, 2013

Weird. Probably very unhealthy

12:16PM PST on Jan 13, 2013

i don't know of any ridiculous 'diet' foods, only the myths such as eating celery causes you to burn more calories, does that count?

3:31PM PST on Jan 3, 2013

"Appetite Suppressor" a sensor that releases a scent whenever you within range of your refrigerator or pantry. Available in a variety of highly effective scents including horse manure, ripe garbage, rotting broccoli, vomit, sweaty armpit and skunk.

10:28PM PST on Dec 21, 2012

Hilarious! Next - athletes's cigarettes

8:08PM PST on Nov 29, 2012

interesting

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

people are talking

What a wonderful idea. I hope everyone has a great time!

Outstanding, smart, thoughtful and kind.....put a smile on my face!

Thanks, sugar is not my weakness, salty and sour are. Sharing this on FAcebook for my friends who a…

Leave your lights in the box, & save some power. Another form of precycling.

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