The Swedish vacuum cleaner maker Electrolux launched a project to raise awareness about the tremendous amount of plastic garbage floating in our oceans. They dispatched employees to various oceans to collect the damaging plastic. Once it was gathered, they used it to construct the bodies of five different vacuum cleaners. The call their ocean plastic awareness campaign, Vacs from the Sea. Each vacuum cleaner contains plastic made from the various marine environments where it was gathered. The names are North Sea Edition, Indian Ocean Edition, Mediterranean Sea Edition, Pacific Ocean Edition, and Baltic Sea Edition.
On their website, Electrolux says, “The environment is a concern and responsibility of everyone, and marine plastic pollution is an issue much too big to just leave to politicians. Electrolux is in the homes of millions and can help raise awareness and affect many consumers. Plastic is the main raw material when making a vacuum cleaner. From a sustainable business point of view, Electrolux relies on an increased global supply of recycled plastic.” (Source: Electrolux.com) Ocean plastic causes many marine animals to die when they mistake it for food and ingest it because it can’t be digested. Also, they can become entangled in it, or be suffocated by it.
Electrolux also posted updates on a blog titled, “Making a People’s Vac.” An August entry explains, “This weekend, on Saturday August 27th, we set off for Sandhamn, a small half-island in the Stockholm archipelago. The aim of the trip: encourage people that live close to the water and travel across it to collect pieces of plastic they come across when out at sea, and send the plastic to us.”
The Sea Vacs were a limited-edition version, but the company also makes a vacuum cleaner in normal quantities with 55 percent recycled plastic. They say within the EU there is cradle-to-grave system which ensures an old vacuum cleaner which requires disposal, is 93 percent recycled. They are planning to auction one of the Sea Vacs to raise money for further research.
Could they also make some giant marine vacs to suck up even more of the plastic?
Image Credits: Electrolux