‘Skydiving’ Cats Controversy
Have you seen this insane video of cats sailing and spinning through the air, fur all fluffy and whiskers twisted, waiting to land on all four feet? If not you must see it (above).
The video is actually a commercial for a Swedish insurance company called Firm Folksam. They held a contest asking its customers to suggest fun web ads. A woman named Eva suggested skydiving cats sailing through the air to the song, I believe I can fly. For some reason, the ad executives thought this was a brilliant idea and they actually created the ad. The ad then went viral and animal lovers across the globe were outraged!
Now before panicking at the the thought of poor kitties with parachute packs being catapulted out the door of a plane, do know that not a single cat in the video ever left the studio nor did a single cat even find itself soaring through the air. Instead, the ad agency used green screens to replace skydiving people with skydiving cats and relied upon fans to give the kitties that wind-rush look.
The fact that at one point in the video, two of the skydiving cats give each other a high five should have been enough to tip viewers that this was only a feline fantasy!
What do you think of the ad?