Socially Responsible Clothing Brands You Should Feel Good About Wearing

Across the board, brands and consumers alike are becoming more and more aware of the need to practice sustainable fashion. From purchasing secondhand clothes to buying from companies with eco-friendly values, every person should be making moves to support this mission. There are small, sustainability-first brands popping up all over the internet, but many large corporations are getting involved as well, hoping that their bigger footprint can reach wider audiences. Here are a few making green fashion their mission.

H&M: Reducing the Harm of Fast Fashion

H&M is doing grand things in the world of sustainable fashion. Their website states they “want to make sure that fashion continues to be enjoyed today and for generations to come. But to create a truly sustainable fashion industry that is good for people, communities and the planet, [they] need to take [their] work to the next level.” From their Consciousness Collection—which uses organic and sustainable fabrics—to their garment-collecting program, they are at the top of their game when it comes to their mission to make lasting changes in the fashion industry.

They are using their size and international presence to create a sustainability culture, in hopes that many other brands will follow suit. Their three outlined goals are: “100% Leading the Change, 100% Circular and Renewable and 100% Fair and Equal.” They aim to do their best when it comes to creating a circular approach using recycled and sustainably-sourced pieces on a grand scale. This means they will be transparent in their approaches, acknowledge fair jobs for all and promote a culture that is inclusive and diverse in all aspects.

We can be a part of this change as well! In addition to shopping their Consciousness Collection, you can drop off your used clothes—no matter their condition—at any H&M store. Since 2013, stores have collected over 32,000 items of clothing, and those clothes are then used in different ways. They are either sold as secondhand clothes, turned into other products such as cleaning cloths or recycled and turned into insulation, cushion filling and more.

Patagonia: Giving Clothes a Second Chance

Patagonia recently launched its Worn Wear program, where you can purchase previously owned Patagonia jackets and fleeces. The trusted brand is insistent on having long-lasting pieces, and they have a section in their Worn Wear site that tells you how to fix broken zippers or any other problems with your clothes so you can mend them instead of tossing them. They also have a “Wear, Repair, Care and Share it!” program where you can trade in your old pieces and provide for another consumer!

You can take this philosophy and apply it to any of your favorite brands—instead of heading directly to the mall for a new outfit, look for gently used items from your favorite brands online or in a secondhand store. If you are a dedicated lover of the brand but tend to get tired of old items, I urge you to shop secondhand when you want something new—those pieces will feel just as “new” to you, and you’ll already know and trust their quality.

Stella McCartney and EDUN: Making Haute Couture Greener

High fashion luxury brands are joining in on the green effort as well. Stella McCartney has made her ideas on sustainable fashion an integral part of her branding, and she vows to be a responsible creator.  Additionally, EDUN—created by Bono and Ali Hewson—focuses on making sustainable products in Africa, building long-lasting relationships with local artisans and creating jobs throughout the continent. When you purchase an EDUN piece, you’re encouraging production and employment in developing countries.

From recycling to donating to shopping for sustainable pieces, there is plenty that you can do to be a part of such an important movement. You want to feel good about wearing eco-friendly brands, and luckily there are so many great options out there. I have to admit it’s reassuring to know that there are people out there who care about the state of our beautiful planet and use their platform to produce eco-friendly, forward-thinking designs that keep up with the ever-changing fashion community.

 

As a stylist, Catherine Claire loves fashion—especially if it is sustainable and helps with the green effort. Catherine curates content for The Crystal Press and writes for thredUP.com, an online thrift store (with some physical locations) that carries a huge selection of clothing from eco-friendly and socially conscious brands like H&M, Patagonia and Lululemon.

 

47 comments

Ellie M
Ellie M2 days ago

ty

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Elinor Dorrian
Elinor Dorrian3 days ago

OK. Stella McCartney's a bit out of m price range, but good to know.

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Aaron F
Aaron Fabout a month ago

I wear the Salvation Army and Good Will brands.

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Stephanie s
Stephanie sabout a month ago

Saved&shared. Thank you

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Stephanie s
Stephanie sabout a month ago

Saved&shared. Thank you

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heather g
heather g1 months ago

There are fabrics to be avoided as well - like those that give off damaging particles when garments are washed.

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Sharon R
Past Member 1 months ago

Thanks for the interesting article.

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Glennis W
Glennis W1 months ago

Very informative Thank you for caring and sharing

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Glennis W
Glennis W1 months ago

Great information and advice Thank you for caring and sharing

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Glennis W
Glennis W1 months ago

Very interesting article Thank you for caring and sharing

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