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Supermarket Selling Reindeer Steaks

Supermarket Selling Reindeer Steaks

From the “nothing says ‘Christmas’ like roasted reindeer” department,  supermarket chain, Lidl, was being grilled Monday for selling reindeer meat in its British stores. The German discount chain is selling frozen Siberian reindeer leg steaks as part of its deluxe range. The chain has more than 530 stores in Britain.

Animal rights activists are appalled and are speaking out against the chain, which is defending its action by claiming that the reindeer had been well-treated. (Try explaining that to your four-year old.)

The campaigns manager for Vegetarians International Voice for Animals, Justin Kerswell, says, “Lidl is destroying the magic of Christmas by selling dead reindeer.” Siberian reindeer are often herded by snowmobiles and in some cases by helicopters and motorbikes, Kerswell noted.

People for the Ethical Treatment of Animals said: “The idea of ‘Rudolph’ being slaughtered and sliced into steaks for a novelty Christmas dinner is revolting. Christmas is supposed to remind us of peace and goodwill — and the rest of the animal kingdom could do with a taste of it, rather than being tasted.”

Read more: Nature, All recipes, Christmas, Diet & Nutrition, Entrees, Nature & Wildlife, Wildlife, ,

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Melissa Breyer

Melissa Breyer is a writer and editor with a background in sustainable living, specializing in food, science and design. She is the co-author of True Food (National Geographic) and has edited and written for regional and international books and periodicals, including The New York Times Magazine. Melissa lives in Brooklyn, NY.


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4:57AM PST on Jan 15, 2013

Please protect these lovely animals

11:59PM PST on Dec 24, 2012

A beautiful reindeer's life is as precious as a gentle inquisitive cow or a super intelligent affectionate pig.
Don't like any of them ending up on the plate.

4:31AM PST on Nov 18, 2012

Forgot to state that our local law enforcement hunts whitetail, processes and takes the frozen meat to those families in need of food.

4:29AM PST on Nov 18, 2012

What is the difference between raindeer and whitetail meat? My husband is out hunting his second whitetail as I type.

4:12AM PST on Nov 18, 2012

I do not see the problem with reindeer being sold in winter. It is a healthy nutritious meat. I mean we would not complain about venison being sold in the winter. Kids see cute little lambs in the field in the spring it does not stop them from devouring their Sunday lunch. What do you propose, that we do not feed our children meat and starve their brains of complex amino acids vital for intelligence such as taurine, which are only found in meats. Would you do have a man made supplement instead of the natural thing as nature intended. Let’s not lose sight of the fact that Santa is not real and there is no red nose reindeers to deliver gifts to the children of the world. Instead of worrying about some animal how about worrying about the millions of kids in Britain below the poverty line that are not getting three square meals a day. Let’s not start on the state of the third world or the dark empire that holds them in poverty or America as it is known by its stage name.

9:28AM PDT on Sep 12, 2012

Santa will give them a lump of coal.

12:08PM PDT on Apr 29, 2012

Store in Cincinnati Ohio called Jungle Jims (has meat and seafood from all over the world) sells a lot of things I would never eat for all the money in the world.

4:23AM PDT on Apr 28, 2012

This article is well over 2-1/2 YEARS old. Why on earth is it being ressurected?

As Juliet said, however, reindeer meat is the staple of many diets in the Scandanavian countries, Siberia, etc. Always has been and always will be. They are not endangered species, so what is the difference between eating meat from a reindeer (related to a caribou, elk, moose) just because they draw Santa's sleigh, and eating rabbit because of "The Easter Bunny"? If this is something not in your culture or you don't eat meat, then don't buy it, don't eat it, but why make a huge deal out of those who depend on it for their survival?

3:30PM PDT on Apr 27, 2012


8:46AM PDT on Apr 27, 2012


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Terrific article! Thank you! :-)


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