From the “nothing says ‘Christmas’ like roasted reindeer” department, supermarket chain, Lidl, was being grilled Monday for selling reindeer meat in its British stores. The German discount chain is selling frozen Siberian reindeer leg steaks as part of its deluxe range. The chain has more than 530 stores in Britain.
Animal rights activists are appalled and are speaking out against the chain, which is defending its action by claiming that the reindeer had been well-treated. (Try explaining that to your four-year old.)
The campaigns manager for Vegetarians International Voice for Animals, Justin Kerswell, says, “Lidl is destroying the magic of Christmas by selling dead reindeer.” Siberian reindeer are often herded by snowmobiles and in some cases by helicopters and motorbikes, Kerswell noted.
People for the Ethical Treatment of Animals said: “The idea of ‘Rudolph’ being slaughtered and sliced into steaks for a novelty Christmas dinner is revolting. Christmas is supposed to remind us of peace and goodwill — and the rest of the animal kingdom could do with a taste of it, rather than being tasted.”