The last of the urus wild cattle died in Poland in the early 1600s. Lamborghini has resurrected the urus name for its new SUV. A CNET writer put it a little more bluntly, saying it is “named after a dead cow.”
Apparently Lamborghini noticed the Cayenne SUV was generating sales for Porsche, so they decided to enter the SUV market as well. On the face of it, deciding to design and sell an SUV might not be a bad idea. However, the announcement of the Urus 600 horsepower SUV has roughly coincided with Earth Day, making it feel a bit ill-timed and at odds with the spirit of conservation and appreciation for our planet.
To be fair, Maserati has a new SUV concept, as does Bentley. The luxury SUV market exists so the auto companies are responding, but why do people buy such vehicles which generally get poorer gas mileage and can be deadly in accidents when they impact smaller passenger vehicles? The Lamborghini Urus carbon emissions has been said to potentially be the lowest of all the luxury SUVs, but surely 600 horsepower is just a little excessive?
It isn’t entirely clear what the fuel efficiency of the Urus will be, but other Lamborghini vehicles get about 12-13 MPG in city driving. The new Porsche Cayenne gets about 15-16 MPG in city driving, and has a top speed of over 140 mph. Tesla will manufacture an SUV as well, but it will be all-electric.
About 3,000 Urus are expected to be manufactured in the first release, though they may not be available for about five years.
Image Credit: Lamborghini
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