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tag: brand names

Do You Have an Emotional Bond with Brand Names?

Consumers are forming strong emotional bonds with brands to the point of suffering separation anxiety if they cannot purchase those brands. A study from the USC Marshall School of Business indi…

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Diana Vilibert

Diana Vilibert is a freelance writer living in Brooklyn. You can find her at dianavilibert.com, or tweet her at @dianavilibert. more

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