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tag: brand names

Do You Have an Emotional Bond with Brand Names?

Consumers are forming strong emotional bonds with brands to the point of suffering separation anxiety if they cannot purchase those brands. A study from the USC Marshall School of Business indi…

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Joe B.

Joe Baker is VP of Causes and Advocacy for Care2. Joe oversees Care2's campaigns with its nonprofit partners. Previously, Joe worked for Amnesty... more

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This should be happening in all grocery stores.!

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