Yesterday wrapped up the International Home + Housewares Show in Chicago, one of the top 20 largest trade shows in the U.S. During this year’s show, SodaStream unveiled a striking exhibit: a massive 6 x 6 x 12-foot ‘Cage of Bottles’ displaying over 10,000 empty cans and bottles – what the average family will typically consume over a 5-year period.
Academy Award-winning actress and environmentalist Susan Sarandon was on hand to open the exhibit.
“I’m here today to shed light on a problem most of us don’t usually think about – the devastating impact of our national bottle habit, especially as it relates to our soda consumption,” said Ms. Sarandon. “The recycling rate in America is less than 25 percent. Troubling news to say the least,” she continued, “Particularly considering that this means that 141 billion beverage cans and bottles go to landfill each year.”
But SodaStream didn’t just build this exhibit to make everyone feel guilty about enjoying a carbonated beverage every now and then, they were also there to offer a solution. SodaStream’s innovative home carbonation system offers soda-loving consumers an opportunity to free themselves from wasteful plastic bottles and cans.
The system uses BPA-free high-strength carbonating bottles, which are reusable for up to three years. Sodamix flavors (the company offers over 100 varieties globally) are concentrated so that each pint-sized bottle will make the equivalent of up to 33 cans of soda. The carbonators that power the soda maker are also reusable; when empty, they are returned to SodaStream to be cleaned, inspected, refilled and sent back into the marketplace.
Learn more about SodaStream, and see more pictures of the ‘Cage of Bottles’ on the Miss Fizz blog!
Image Credit: Soda Stream