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Why Your Holiday Gifts Might Be Pointless

Why Your Holiday Gifts Might Be Pointless

Experts estimate that we spend 3 to 4 percent of our total annual income on Christmas gifting—but is it money well-spent?

Not according to Joel Waldfogel, author of Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays. Waldfogel claims that most people give gifts that recipients wouldn’t have chosen themselves, leading the recipients to value the gifts at less than the market price. He calls that discrepancy the “deadweight loss of Christmas.”

We also get the gift completely wrong sometimes, according to the research of Karen Pine, co-founder of Do Something Different. She found that:

  • 89 percent of women and 79 percent of men pretended to like a gift they hated
  • Half of all people have received at least one gift they hated the previous Christmas
  • Half of all people have lied to a loved one about a gift, pretending to like it
  • 12 percent said they would tell the giver that they disliked a gift

A lot of us decide to opt out of gifting ill-fitting sweaters and silly ties altogether, opting for gift cards instead. In fact, a third of all holiday gift-giving now comes in the form of gift cards. But about 10 percent of all gift card values go to waste each year—and after a period of time, that unused gift card value gets recognized as revenue and goes to the shareholders of the company that owns the store. “I don’t think buyers of the gift cards who meant to transfer some satisfaction to the recipients of the card would be happy to know that,” Waldfogel says. “They’re only transferring 90% of what they’re giving to the recipients on average.”

Not convinced to opt out of gift-giving entirely? Psychology Today lists three “rules” of picking a present to reduce the chances of a gift-giving faux-pas:

1. Appropriateness—in both the value of level of intimacy. That means no diamond-encrusted lingerie for Karen at the office HR department.

2. Empathy—a good gift will have shared meaning, convey a connection in the relationship, and show understanding of need.

3. Effort—good gifts “reveal an aliment of giver’s sacrifice,” showing that the giver thinks the receiver worthy of effort.

All that AND we’re in charge of the fruitcake for the family dinner too?!

Would you give up holiday gift-giving? How do you choose the perfect present?


25 Easy Homemade Gift Ideas
The Best Gift You Could Give Your Family? Nothing.

Read more: Christmas, Family, Hanukkah, Holidays, Holidays & Gifts, Life, New Year, Smart Shopping

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5:01PM PST on Feb 15, 2014

I make gifts, not buy them. We do buy for the kids, but we dont go crazy. We prefer "experience" gifts, this xmas we will be hitting Great Wolf Lodge, and next we are thinking Disney

10:50AM PST on Dec 28, 2013

food for thought. ty

1:51AM PST on Dec 27, 2013

My friends and I used to call gifts unwrapping time "Academy Award winning performances moment"

6:58PM PST on Dec 26, 2013

I like to give Modest Needs or Global Giving gift cards or gift cards from other nonprofits where the recipient can choose which project they'd like to help out. They don't end up with unwanted items to clutter their home, instead getting joy from giving to others and making a difference in someone's life, and the nonprofit's beneficiaries get the help they need. It's win-win all around.

7:53AM PST on Dec 24, 2013

Here what this article say:
""Experts estimate that we spend 3 to 4 percent of our total annual income on Christmas gifting—but is it money well-spent?""""

If the median income in America is $50000 then 4%=$2000
Sorry. I find this a bit hard to believe.
Do each adult spend $2000 on gifts to family and friends in America 2013?

Read more:

7:18PM PST on Dec 22, 2013

Giving cash so people can buy what they need is always appropriate, and then if you want, throw in a bar of good quality chocolet and a card expressing your well wishes.

10:14PM PST on Dec 21, 2013

Don't gift!

12:36AM PST on Dec 20, 2013


2:28PM PST on Dec 19, 2013

there was a time when christmas lasted one day and everyone got a single gift... often something as simple as an orange... the media and stores have turned it into a spending frenzy... would Jesus approve? i think not

1:41PM PST on Dec 18, 2013


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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

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