The Life Cycle Of A Visionary

When I first met women’s financial guru Barbara Stanny, author of Overcoming Underearning and Secrets of Six-Figure Women, she was in the process of researching her next book Sacred Success. As part of the research for this book, she was interviewing 7-figure women, researching whether there were any common trends the rest of us might learn from. What Barbara found is that women who make more than a million dollars have very similar life trajectories that got them from A to B.

The Life Cycle of Seven-Figure Women

When the life cycle begins, the woman is going about her business, living her ordinary life, doing her ho hum thing and usually not earning seven figures. Then something happens. She gets thrust into the life cycle, and a very predictable series of steps ensues. I’m paraphrasing what Barbara told me when we chatted about this, so I’ll use my own words, but in essence, this is her juice. (Hint: Barbara’s work is aimed at women, but I have a strong hunch that this is also the life cycle of 7-figure men!)

Step 1: The Fracture

First, something ruptures. She gets fired. Her spouse or child dies. She winds up with cancer. She loses all her money. Tragedy strikes. It may be subtle. No one but her might be able to see the fracture. But somewhere, it’s there. Nothing will ever be the same again.

Step 2: The Retreat

Shaken out of her complacency, she takes time off and goes into retreat, either literally or figuratively. She leaves her ordinary life, goes on an “Eat, Pray, Love” quest, moves to a cottage in the country, quits her job, leaves her family, climbs a mountain – something that takes her away from it all, at least mentally, so she can heal from the trauma. Again, it may be subtle. She may stay in her comfort zone in ways others can see, but internally, she’s crept out of it into a new place. Her life will never be quite the same again.

I call this time “waiting and becoming”. My friend Amy Ahlers calls it “awaiting further instructions.” Found at this phase of the life cycle, the woman probably earns little and may be confused with what Barbara calls an “underearner.” But the money is coming. She’s just spending it to live off, travel, retreat, and heal. This will wind up being money well invested, if she plays her cards right. But most likely, she won’t be certain of this at the time. It’s a risk she’s taking, with no guarantee of a payoff, either emotionally or financially. She just knows she MUST do it.

Step 3: The Mission

While retreating, she comes through what I like to call “the narrow place”, a rebirth process that transforms her from one who wanders aimlessly to one who knows exactly where she’s going. She is richly rewarded for being courageous enough to venture into the narrow place, not so much in dollars at this point, but with an even more precious gift – clarity around her life purpose. At this point, she knows her calling, and it’s not just a calling to earn money (though that may be part of it). It’s a calling to be of service, to help people, to change the world – in essence, to be a visionary.

Step 4: Disciplined Action

Once she’s clear on her calling, it’s time to put her ass in the chair. She now knows what she’s here on this earth to do. She’s a woman on a mission. She’s got a world to change. And in all likelihood, she’s flat broke at this point, having spent her money healing, retreating, and finding her calling. So now is the time to write the business plan, create the website, draft the book proposal, get on social media, find the investors, go to networking events, and do whatever it takes to bring her vision to life. (This is the phase of the life cycle that inspired my business partner Amy Ahlers and I to create Visionary Ignition Switch, a step by step guide of disciplined action for visionaries ready to get their asses in the chair.  Want to check it out? Get started with our FREE 10 Red Hot Secrets for visionary success webinar sign up here).

In Step 4, a visionary may start feeling discouraged. After all, years may have elapsed since The Rupture. It may even be years since The Retreat. She may start to doubt her mission. She may be ready to throw in the towel and go back to how things were when she was complacent in her ordinary life. She may be tempted to get back together with the husband she divorced. Or go back to the soul-sucking job she quit. Or do something – anything – to end the pain of the uncertainty. Because she doesn’t yet know she’s about to earn seven-figures. She’s terrified… but something in her has faith. In her gut, firmly planted right next to her fear, is a deep inner knowing that she’s on the right path, even if she doesn’t know where she’s going.

If you catch a visionary in this phase, she may look like a crazy person. Most likely, she needs a haircut, a massage, a good long bath, and possibly, some really great sex. She’s probably broke, exhausted, and seeming a bit ungrounded. But mind you, this phase is temporary. It’s a means to an end, and it’s absolutely critical. If only she knew then what was about to happen in Step 5…

Step 5: The Payout

After a measured, often extended period of disciplined action that may feel like it’s getting her nowhere – Voila! The money starts rolling in – and we’re not talking about just a little money. She goes from $10,000 to $100,000 to $300,000 to 7-figures-plus, not because she’s focused on making a boatload of money, but because she’s doing what she loves, in service to Source, helping others, bringing her calling and vision to life.

The Life Cycle Of A Visionary

When I heard Barbara describe this, I had just transitioned from Step 3 to early Step 4 in my own visionary life cycle. I had just found my calling and had finally started taking action steps towards bringing my vision to life, but I was still in the broke, slightly frustrated, often fearful, frequently paralyzed stage, knowing there was no guarantee that I’d ever make it to Step 5. Some in my online community had confessed that they were watching my journey like they were watching a train wreck, unclear whether I was an inspiration or a cautionary tale.

Now, I’m certainly not a 7-figure earner yet, but I’m well into six-figures in Step 5, so I can finally take a deep breath and look back with a smile, wishing I could go back to the Lissa of Step 2 and give her a pep talk. If I could do that, I’d tell myself to relax and enjoy the waiting and becoming, to surrender into finding my calling, instead of trying to force my way into it, to feel peace even as I’m implementing disciplined action, and even to feel grateful for Step 1, knowing the gifts it brought me.

Making Peace With Where You Are

If you’re a visionary – whether you’re male or female – and you find yourself somewhere before Step 5 on the life cycle of a visionary, take a deep breath. You may feel like you should be in Step 4, when you’re only in Step 2. You may be yearning for Step 3, when Step 1 just happened. You may be jonesing for Step 5 when there’s still more Step 4 work to do.

It all has to happen in perfect timing, and although things don’t always proceed in a linear fashion, they often do, and you can’t skip the steps.

Instead, trust that you’re on the right path, even if you’re not sure where you’re going. Be willing to take the risks you must take in order to move from step to step, knowing that the payout is worth it – emotionally, spiritually, and financially. If you happen to be ready for Step 4 – the disciplined action phase, I encourage you to sign up for the free Red Hot Secrets webinar I did with fellow Step 5 visionary Amy Ahlers, in which we reveal our 10 biggest oh-crap mistakes and how to avoid them. The webinar also tells you about Visionary Ignition Switch, the business school for visionaries program Amy and I co-created. It’s designed to help decrease the transition time from Step 4 to Step 5, so you can enjoy the rewards sooner.

Remember, like the life cycle of a butterfly, to be what you must, you must give up what you are. This process can be scary, painful, disorienting, and lonely. Like the caterpillar going into the chrysalis, you might feel like you’re dissolving into nothing but goo with no guarantee that you will come out the other side.

But you will, darling. I promise.

Fly, butterfly, fly!

Sprouting wings,


P.S. I’ve been blessed with so much support and mentorship along my journey, but much of it came much later than I wish it did. I’ve made hundreds of mistakes – BIG mistakes, career-threatening mistakes, bank account-threatening mistakes, sanity-threatening mistakes. Some were so big I almost threw in the towel.

That’s why I co-created the FREE Webinar: Red Hot Secrets to Fire Up your Message, Money and Meaning in the World so you can get on your visionary path, learn from my mistakes and fly! Register for free now and take off into full flight.

Lissa Rankin, MD: Creator of the health and wellness communities and, author of Mind Over Medicine: Scientific Proof You Can Heal Yourself (Hay House, 2013), TEDx speaker, and Health Care Evolutionary. Join her newsletter list for free guidance on healing yourself, and check her out on Twitter and Facebook.



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Tammy Baxter
Tammy B.2 years ago

thank you

Robert O.
Robert O.3 years ago

Thank you Lissa.

Past Member
Dolly Navina L.3 years ago


Barbara Charis
Barbara Charis3 years ago

When you lose someone you love, it is devastating. I would have given anything in the world to know how to have saved my grandfather. He was closer to me than my father. I cried for 50 years. He was my rock of Gibraltar. My passion for finding answers related to health stemmed from losing him...and I have spent over 50 years on this path.
To me it is all about truth. Money might buy love for some, but it doesn't buy love for me. I found my purpose for being in my search for the truth....and more satisfaction than I ever thought possible. There is nothing greater than true knowledge. Hosea 4:6 My people perish for lack of knowledge..

Rosie Jolliffe
Rosie Lopez3 years ago