Ugly Fruits & Veggies: Why They Matter (Video)

This French grocery store just started doing what every grocery store should be doing: selling produce that is edible. This means selling produce that doesn’t fit into the manicured expectation of a perfectly shaped tomato or carrot. And then, the best part –selling it at a discount. This is an amazing and practical way to curb food waste.

Countries like Norway are close to following France’s example. As Care2 petition author Franziska Kalisch points out, we must stop throwing away healthy and natural produce.

Even the wealthiest and most successful countries owe it to impoverished children, families, and the environment to stop needlessly trashing healthy and nutritious foods. Franziska writes, “…There were 78 200 children [in Norway] that lived in poverty in 2012. How can we know of this and at the same time throw away perfectly edible food that could feed hundreds of people every day?”

A valuable question that every country must ask.

Sign Franziska Kalisch’s petition today to help end food waste.

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Past Member 9 months ago

Our stores donate it.

Sara Sezun
Sara S.9 months ago

One need only clean the "ugly" fruits and vegetables. They still taste good and provide many nutrients.

Vicky P.
Vicky P.10 months ago

thanks, video is private though

Karen F.
Karen F.10 months ago

Yes, why is the video 'private'. Are the vegies that ugly that our eyes would be seared by the sight of them?

Julia Cabrera-Woscek

Ok, so the video is private... how can we watch it?

Past Member 10 months ago

I don't usually find this to be a problem at the farmer's market. At a local grocer, such things are often donated (which still helps someone and the market gets a tax break for it), or marked down in price, sometimes sold in a group ... such as a bag of apples that might have bruises (when people aren't buying those ... and some people who want or need the price break do... I sometimes buy them for wildlife, particularly on harsh winter days).
Some local vendors will use the less attractive produce in soups, sauces, casseroles, etc., as well. The tomato soup does not care if the tomato was flat on one side.

Warren Webber
Warren Webberabout a year ago

Live long and prosper!

Darren Woolsey
Darren Woolseyabout a year ago

"This video is private"


Karen P.
Karen F.about a year ago

Video wouldn't play for me either. Aaah well. I still wouldn't turn up my nose at a wonky banana or oddly shaped carrot.

Sharon Stein
Sharon Steinabout a year ago

These veggies may be ugly...but they taste great!