This is interesting, not because it says anything about milk per se, but because it reveals how we, as a hunger-obsessed and pleasure fixated lot, are always in love with the idea of recreation and lost, or overlooked, value in what we chose to consume. Milk, for many years, was very much maligned by health advocates and a portion of the medical establishment because of its negative impact on the body (constipation, irritable bowel syndrome, arthritis, chronic sinusitis and allergies being just some of the medical problems associated with milk consumption) and the milk industry (at least the industrial wing of that industry) was revealed to be less than wholesome with their deplorable standards and practices.
Chevy Chase on milk
In the 90s we got the Got Milk campaign, which did much to get people talking about milk (and the clever ad campaign) but didn’t really do much to counter the fear that milk did not, in fact, do a body good.
Still, milk consumption in the U.S. has been on the decline for some time, and Americans rank about 15th in the world when it comes to milk consumption (we drink an average of around 20 gallons per person annually, whereas a country like Finland consumes at least twice that amount). Whether the adoption of milk as a sort of boutique ingredient does anything to raise its profile remains to be seen.
Does milk deserve another chance? And if so, should its appeal trickle down from the high-end of the culinary spectrum to drench us all in its milky splendor?