START A PETITION 27,000,000 members: the world's largest community for good

Pink Business: Become a Heartpreneur Pt 4

  • 1 of 3
Pink Business: Become a Heartpreneur Pt 4

So What is Pink Business? What Does It Mean to Be a Heartpreneur?

Pink Business: At its core, Pink Business is an approach that not only allows people to live as whole beings, but thrives when they do. At Owning Pink, we advocate owning all the parts of yourself – even the dark, scary, and unflattering ones – as a way of tapping into that Inner Pilot Light within you, that sparkly, effervescent, never-extinguished spark that helps you ROCK your business. Pink Business must be a way of creating value that furthers peoplesability to find their own Inner Pilot Lights so they can flourish.

Let’s reexamine the assumptions above with this goal in mind, while applying the values and beliefs we here at Owning Pink have about how the Universe works, namely:

  • The Universe is abundant
  • When we act with true love in our hearts and let go of limiting beliefs about how things “should” happen, magic takes over and the impossible becomes possible
  • Everything is happening as it is and for the highest good

These beliefs provide us guidance for the three core principles of Pink Business.

Whose success matters?

Traditional business is focused on beating the competition and an assumption of scarcity that puts a focus on winners and losers. Believing in abundance, however, Pink Businesses are free to seek the win-win.

Pink Business Principle #1

Pink Business Principle #1 is about whose success matters: For our business to succeed, our employees, customers and partners must also succeed.

What is the goal of Pink Business?

Our economy and business culture tend to behave as if making it to the top of the Fortune 100 is the point of being in business. But in falling into this constant upwardly mobile profit-trap, the prevailing business culture ignores the reality that all meaningful growth is cyclical, going through periods of reduced activity to reinvest, absorb and prepare for the next cycle. This is the way our earth works; it’s how we as individuals work (physically and psychologically); and it’s the way healthy businesses work too. If you’ve lived inside a business strained from growing too fast, you know what I mean. It hurts. Doing too much too fast is just as detrimental as not doing enough or going too slow. (Once more, the female fable wins –Mama Bear is just right.)

In other words, all in good time, my dears! You can’t rush success. Things happen as they’re meant to happen, in Divine timing, and while that may feel frustrating, in Pink Business, we know that it’s as it should be. Trust me, when you look back with your retrospectoscope, you’ll see how all the pieces line up just perfectly!

  • 1 of 3

Read more: Do Good, Guidance, Inspiration, Mental Wellness, Spirit, Spirituality and Technology, , , , , , , , , ,

have you shared this story yet?

go ahead, give it a little love

Lissa Rankin

Lissa Rankin, MD is a mind-body medicine physician, founder of the Whole Health Medicine Institute training program for physicians and other health care providers, and the New York Times bestselling author of Mind Over Medicine: Scientific Proof That You Can Heal Yourself.  She is on a grassroots mission to heal health care, while empowering you to heal yourself.  Lissa blogs at and also created two online communities - and She is also the author of two other books, a professional artist, an amateur ski bum, and an avid hiker. Lissa lives in the San Francisco Bay area with her husband and daughter.


+ add your own
10:27AM PDT on Jul 6, 2013


9:50AM PDT on Jun 24, 2011


2:36PM PDT on Jun 22, 2011

Thanks for the article.

11:00PM PDT on Jun 21, 2011


1:32PM PDT on Jun 21, 2011

Sounds like Taoism to me... but then I'm a Taoist!

12:43PM PDT on Jun 21, 2011

Thank you!

11:41AM PDT on Jun 21, 2011

beautiful, thank you so much for this inspiring pink article.

9:46AM PDT on Jun 21, 2011

noted with thanks. Love your article, very helpful.

4:30AM PDT on Jun 21, 2011

Very well written, excellent advice. Thank you.

3:50AM PDT on Jun 21, 2011

Interesting article. Thanks for sharing.

add your comment

Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

people are talking

I love the dog, but I don't like the "Bang" instruction. Thanks.

What about raccoons? Does anyone know if peanut butter with xylitol in it will hurt them? Probably. …

Start working at home with Google! It's by-far the best job I've had. Last Wednesday I got a brand n…


Select names from your address book   |   Help

We hate spam. We do not sell or share the email addresses you provide.

site feedback


Problem on this page? Briefly let us know what isn't working for you and we'll try to make it right!