So What is Pink Business? What Does It Mean to Be a Heartpreneur?
Pink Business: At its core, Pink Business is an approach that not only allows people to live as whole beings, but thrives when they do. At Owning Pink, we advocate owning all the parts of yourself – even the dark, scary, and unflattering ones – as a way of tapping into that Inner Pilot Light within you, that sparkly, effervescent, never-extinguished spark that helps you ROCK your business. Pink Business must be a way of creating value that furthers peoples’ ability to find their own Inner Pilot Lights so they can flourish.
Let’s reexamine the assumptions above with this goal in mind, while applying the values and beliefs we here at Owning Pink have about how the Universe works, namely:
- The Universe is abundant
- When we act with true love in our hearts and let go of limiting beliefs about how things “should” happen, magic takes over and the impossible becomes possible
- Everything is happening as it is and for the highest good
These beliefs provide us guidance for the three core principles of Pink Business.
Whose success matters?
Traditional business is focused on beating the competition and an assumption of scarcity that puts a focus on winners and losers. Believing in abundance, however, Pink Businesses are free to seek the win-win.
Pink Business Principle #1
Pink Business Principle #1 is about whose success matters: For our business to succeed, our employees, customers and partners must also succeed.
What is the goal of Pink Business?
Our economy and business culture tend to behave as if making it to the top of the Fortune 100 is the point of being in business. But in falling into this constant upwardly mobile profit-trap, the prevailing business culture ignores the reality that all meaningful growth is cyclical, going through periods of reduced activity to reinvest, absorb and prepare for the next cycle. This is the way our earth works; it’s how we as individuals work (physically and psychologically); and it’s the way healthy businesses work too. If you’ve lived inside a business strained from growing too fast, you know what I mean. It hurts. Doing too much too fast is just as detrimental as not doing enough or going too slow. (Once more, the female fable wins –Mama Bear is just right.)
In other words, all in good time, my dears! You can’t rush success. Things happen as they’re meant to happen, in Divine timing, and while that may feel frustrating, in Pink Business, we know that it’s as it should be. Trust me, when you look back with your retrospectoscope, you’ll see how all the pieces line up just perfectly!