Eyes are the window to the soul. We eat with our eyes first.
“A thing of beauty is a joy forever,” gushed Keats.
But how do we decide what’s beautiful? “Beauty is in the eye of the beholder,” explains yet another age-old saying.
We know that many perceptions of what’s beautiful are socially embedded–partly the result of the culture in which we’re raised. But it’s not all subjective; there have been scientific studies that conclude that while me may not all be attracted to the same type of beauty, there are some biological forces at work.
“Is it certain colors, specific shapes, symmetry, how things are organized or arranged that we find attractive and appealing?” asks Iconic Displays. “Turns out, it’s all of the above, and the human eye is consistently drawn to the same types of traits, characteristics and aesthetic values.”
The same thing goes for what we find ugly or off-putting. In the wild, things that are dangerous often give off a smell, an ooze, or look a certain way. Our reaction to these things is the result of evolution, which taught us, if it stinks, oozes, or looks scary, it’s probably a good idea to stay away.
Scroll through the infographic below to learn more about how colors, shapes, and symmetry help us decide what’s attractive and what’s not. Then let us know if you agree with these scientific findings by leaving a comment about what you find most attractive.
Infographic by Iconic Displays