The Sexiest Scent for Women

Men: if you want to get your lady in the mood, skip the chemically-infused cologne or pesticide-laden roses, and find some black licorice instead. Yes, the scent of the natural botanical is said to stimulate a woman’s libido more than any other aroma.

A study, conducted by Alan R. Hirsch, neurological director of the Smell and Taste Treatment and Research Foundation in Chicago, revealed that women who were exposed to the scent of licorice had a 13 percent increase in bloodflow to their sexual organs compared to a 1 percent reduction from the scent of men’s cologne. Though the exact reason that licorice arouses women is unclear, Hirsch believes that it is either an unexplained chemical reaction in the brain or olfactory-evoked nostalgia.

Next time you plan an enchanting evening, nevermind that contrived concept that “every woman loves roses” and instead serve your sweetie a cup of organic licorice tea and all-natural licorice candies for dessert. Good luck!

Planet Green is the multi-platform media destination devoted to the environment and dedicated to helping people understand how humans impact the planet and how to live a more environmentally sustainable lifestyle. Its two robust websites, and, offer original, inspiring, and entertaining content related to how we can evolve to live a better, brighter future. Planet Green is a division of Discovery Communications.

By Laurel House, Planet Green


Robyn L.
Robyn P.4 years ago

Disclaimer: I love licorice.

I have heard it said that licorice is like the Grateful Dead: you either love or loathe them.

Now, another comment suggested baby powder scent. That one makes me retch.
Viva le difference

K s Goh
KS Goh4 years ago

Thanks for the article.

Patricia M.
Patricia Malemes5 years ago

This whole article is why I started my own perfume company. I, too, went natural in January of 2009 and was on the hunt for a natural, phthalate-free perfume that actually smelled goo. Couldn't find one and so had a revelation to make my own. Two years later, Agape & Zoe Naturals is my baby that I am very proud of. Phthalate-free products.

John D.
Past Member 6 years ago

Well, my fav. scent for men is "Individuel" (their spelling) by Montblanc. If you know where a Montblanc pen boutique is in a mall, they still sell that one. I told them they should have called it "Just Do Me".
On a less expensive and more accessible level, I love the "Vice" version of AXE for men. Just about Everybody has that.
Other fav.s that I like on men are, "Polo Black" - Ralph Lauren, and the Original "Egoiste" by Chanel.
I guess you can still buy the original Egoiste. They came out with a Platinum Egoiste, but it paled in comparison.

Celebrities Nude

Lina G.
Lina G.6 years ago

It's funny :) I moved to Denmark few years ago, and all the Danes are crazy about licorice candies, well, licorice everything. Maybe that's the secret..

Steven Gray
Steven Gray6 years ago

Interesting, but neither my wife or I like the smell or taste of licorice. I found her a perfume that we both like and lavender candles, lot's of them. Nothing like a room full of candles and caressing touch.

Henry Nguyen
Henry Nguyen6 years ago

I find the artical is good, but also read all the post and comments are interesting too. Thank you

Dr Kathi A.
Dr Kathi A.6 years ago

Licorice has always smelled horrible to me. Do not like strong cologne or aftershave, just used lightly is best. MUST use antiperspirant or forget it! Only man who I never thought smelled bad when he sweat, my ex-fiance'. He could just be back from a job & stop by to update me on plans before going home & cleaning up....he ALWAYS, sweat & all, smelled SEXY!

Courtney Coggins
Courtney Coggins6 years ago


La Parfumerie De La Parai
Nothing Perfume6 years ago

That's an interesting consideration to make when creating custom perfume blends for men... Thanks!

~Natural Perfumes~
Nothing Perfume