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Weight Watchers Goes Natural

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Weight Watchers Goes Natural

This is the weekend when many of us are writing down our New Year’s resolutions. For quite a few of us, I would even assert that these entail improving our health, our nutrition, our fitness level and—yes—our body. In other words, this may be the perfect time to take a look at the brand new Weight Watchers program.

Before you roll your eyes at the thought of their simplistic model of a diet based strictly on calorie-count, please take a moment to consider this: as of last November 29, the leading dieting institution has been implementing a reformed “points” system (PointsPlus™) born of the simple—yet vastly ignored—fact that all calories are not created equal. As a result, fresh fruits and vegetables, rich in nutrients and satiety-factor, count for zero points while processed foods, heavy in empty calories, weigh significantly more than they did in the original system launched in 1997. Weight Watchers still grants a few points to starchy vegetables because of their obvious energy density, including legumes, sweet potatoes and corn. It also warns its members to not abuse the new model as a license to gorge on fruits mindlessly. (The extra virtues of raw food have been omitted from the equation so far, but I digress.)

The impact of this quiet revolution cannot be overstated.

“We are changing the way Americans view calories and select their food,” said David Kirchhoff, president and CEO of Weight Watchers International, Inc. last November. “Our new PointsPlus program will not only deliver weight loss success, it will help transform America’s eating habits and the way we make our food choices.”

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Read more: Blogs, Cholesterol, Conscious Consumer, Diabetes, Diet & Nutrition, Fitness, Food, General Health, Health, New Year, The Green Plate, , ,

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Laetitia Mailhes

Laetitia Mailhes is a French-born journalist. After many years as the technology and innovation correspondent of the French "Financial Times" in San Francisco, she decided to focus on what truly matters to her: sustainable food and farming. Find more articles and videos on her blog, The Green Plate Blog.

76 comments

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2:33PM PDT on Apr 15, 2011

Grow your own romaine and other lettuce, can be grown in pots so lack of garden is not an issue

3:20PM PDT on Mar 20, 2011

oh!

8:58PM PST on Feb 5, 2011

If all these people were to produces there own veggies and fruit, aka gardening, they wouldn't even need to join WW in the first place!

9:55PM PST on Jan 13, 2011

My mom is on WW and loves the updates to the program. I'm happy to have read this article. Thanks for sharing!

7:40AM PST on Jan 9, 2011

Plants have phytonutrients that are full of antioxidants, anti-carcinogens, and more. The darker, the higher in antioxidants.

3:15AM PST on Jan 8, 2011

At minimum, eat like a robot: red, orange and green.

the best is at least 5 different colours a day, whites and browns don't count.

i've noticed the difference to my energy since i changed eating habits.

6:07PM PST on Jan 7, 2011

merci

10:50AM PST on Jan 7, 2011

Well written artticle

10:21AM PST on Jan 6, 2011

Amazing - so needed! Our family eats a mostly whole foods diet, we love our garden, Farmer's Market and all things natural! I hardly ever even buy processed foods because I just love my healthy foods and my Vidazorb so much - and I plan on exercising more in 2011! Here's to healthy foods!!!

2:58AM PST on Jan 6, 2011

A step in the right direction...I'm not a big fan of paying a company to point out healthy foods for me - it's not that hard, veggies and fruits are incredibly healthy, processed or refined foods suck...however, for people who do need these things pointed out to them, and use Weight Watchers, I'm glad that this company is taking a step in the right direction :) Thanks for sharing...

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