It’s the latest and some say the fastest growing career for individual’s interested in health and nutrition. The Health Coach is a new breed of healthcare professional whose job is to guide individuals through the minefield of dietary and lifestyle change. They support clients to make behavioral changes by utilizing techniques such as goal setting, identifying obstacles, and just good old positive reinforcement and support. Kind of like having a best friend to discuss why you went back for that third helping of double Dutch ice cream; but with no judgment and plenty of sound advice.
A common complaint is that busy doctors spend little time helping a patient make better dietary choices. They are needed to provide a diagnosis and then treat according to an allopathic, pharmacological protocol. A good doctor might mention that the patient should cut down on saturated fat say, but with no further instructions as to how this should be done; no cooking, shopping, exercise, or meal planning instructions. Enter the health coach who provides the assistance that the medical establishment cannot. This is accomplished by partnering with a client to create an individualized program based on achievable goals, regular contact, motivational encouragement and the understanding that each individual is unique and no dietary program is one-size-fits-all.