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William Good: Used clothing chic

William Good: Used clothing chic
JANUARY 22, 2008—As Nick Graham, founder of Joe Boxer, drove by a Goodwill store, he had a groundbreaking idea: Remake the clothes inside into a fashionable, green line of clothing. And so, William Good was born.

In partnership with Goodwill in San Francisco, Graham collects clothing from Goodwill’s warehouse and reinvents them with a team of designers. He splits the profits from this venture with the nonprofit Goodwill.

“There’s already so much clothing in this country, why would we make something new?” Graham asked Paper Magazine.

So far, the clothing line is a challenge for retailers. “Every piece is one of a kind, which can be a challenge for retailers who never know what they’re ordering,” Graham said.

The for-profit William Good employes top-notch designers to create works of clothing art, featuring applique and stuffed animals. All items are produced from re-used materials in San Francisco.

Nick Graham’s reused works of art are available online at and Goodwill’s Fillmore Street store in San Francisco.

Read more: Home, Fashion, Green Home Decor, Reduce, Recycle & Reuse, , ,

By Care2 editorial staff

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Annie B. Bond

Annie is a renowned expert in non-toxic and green living. She was named one of the top 20 environmental leaders by Body and Soul Magazine and "the foremost expert on green living." - Body & Soul Magazine, 2009. Learn Annie's latest eco-friendly news on, a website dedicated to healthy and green living.


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1:51AM PDT on May 9, 2012

Thanks for sharing!

2:55PM PDT on May 6, 2012

Thanks Annie.

4:01PM PDT on May 3, 2012


9:03AM PST on Jan 3, 2012

Every 6 months or so I organise my clothes. Anything I have not worn in that 6 months is donated.

11:44AM PST on Mar 11, 2011

fashioning some points for the animals ...

5:47PM PST on Jan 23, 2011

Bravo! Great story. I only wish the author gave us a means of knowing where to purchase, or how to recognize the designer?

7:38AM PST on Jan 19, 2011

Hi, I too like nice clothes, unfortunately, there are no goodwill or salvation army stores near where I live, I'd have to travel 50 miles. However, I am a garage sale junkie-some of my best clothes come from garage sales, price tags still on, and really, you can tell if these people are clean or not, and clothes are so easily sanitised. I have clothes now that I need to donate, could be to ARC, which there is one about 30 miles from here. Hummm-Food for thought! Thanks for the article, now I know I'm not a wierdo.

7:23AM PST on Jan 19, 2011

Ever since heavily scented personal care products have become so widely used (contaminating everything with chemicals) buying second hand is a thing of the past for me.

12:38AM PST on Jan 19, 2011

Thanks for the article.

12:14PM PDT on Aug 27, 2010

every 3 months I go through all of my closets and donate what I know I will never use. There are some out there that doesn't know what a warm sweater or a pair of shoes even feel like

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

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