|JANUARY 22, 2008—As Nick Graham, founder of Joe Boxer, drove by a Goodwill store, he had a groundbreaking idea: Remake the clothes inside into a fashionable, green line of clothing. And so, William Good was born.|
In partnership with Goodwill in San Francisco, Graham collects clothing from Goodwill’s warehouse and reinvents them with a team of designers. He splits the profits from this venture with the nonprofit Goodwill.
“There’s already so much clothing in this country, why would we make something new?” Graham asked Paper Magazine.
So far, the clothing line is a challenge for retailers. “Every piece is one of a kind, which can be a challenge for retailers who never know what they’re ordering,” Graham said.
The for-profit William Good employes top-notch designers to create works of clothing art, featuring applique and stuffed animals. All items are produced from re-used materials in San Francisco.
Nick Graham’s reused works of art are available online at ShopWilliamGood.com and Goodwill’s Fillmore Street store in San Francisco.