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Shark Dies During Filming of An Ad for Kmart ! PLEASE TAKE ACTION ! !

Animals  (tags: animals, AnimalWelfare, cruelty, environment, protection, suffering, wildlife, wildanimals )

- 1861 days ago -
A white-tipped shark has died of apparent stress while being used to film a Kmart advertisement in Southern California. Tell Kmart to stop using wild animals in all future advertisements.

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Cher C (1430)
Sunday March 17, 2013, 8:20 am

Howard Riefs
Director, Corporate Public Relations
Sears Holdings (Kmart’s parent company)
3333 Beverly Road
Hoffman Estates, IL 60179
(847) 286-8371


Brian Hanover
Media Relations, Sears Holdings


Past Member (0)
Sunday March 17, 2013, 9:06 am
I will call tomorrow!

divergent revolution (309)
Sunday March 17, 2013, 9:22 am
noted, I wish I had the time.....I never believe "no animals were harmed in the making of this film"
ty Cher

Kit B (276)
Sunday March 17, 2013, 9:23 am

One email sent and will call the other in the morning.

. (0)
Sunday March 17, 2013, 9:54 am
Riefs and Hanover will be hearing from me.

Past Member (0)
Sunday March 17, 2013, 11:45 am
Email sent,thanks Cher.

. (0)
Sunday March 17, 2013, 12:05 pm
email to be sent and calls to be made

. (7)
Sunday March 17, 2013, 12:19 pm
So sad and so wrong. email to be sent. Thanks Cher.

Dianna M (16)
Sunday March 17, 2013, 12:58 pm
The American Humane Society was quite right in refusing to provide another shark; the appalling thing is that they let Kmart have one in the first place. What were THEY thinking!

Bette-Ann Libin (11)
Sunday March 17, 2013, 12:59 pm

Christeen A (370)
Sunday March 17, 2013, 12:59 pm

michelle t (41)
Sunday March 17, 2013, 1:47 pm
Email sent

Elizabeth M (65)
Sunday March 17, 2013, 2:37 pm
Noted and email sent.
Thank You Cher.

Gene J (290)
Sunday March 17, 2013, 2:39 pm
Sigh. I guess the "no animals were harmed during the filming of" statement doesn't apply to Sam's world? We are not worthy stewards of this planet, we can't keep from harming ourselves, let alone everything else on it, in it and above it.

Marcel E (346)
Sunday March 17, 2013, 2:51 pm
noted thank you

Ann P (17)
Sunday March 17, 2013, 3:00 pm
Noted. One more for my to do list. L♡ve ☮ Peace.

Past Member (0)
Sunday March 17, 2013, 3:26 pm
noted thanks

James Merit (144)
Sunday March 17, 2013, 3:31 pm

Ruth M (235)
Sunday March 17, 2013, 4:12 pm
Email sent

Sheila D (28)
Sunday March 17, 2013, 4:34 pm
Sadly, this is what happens when we know so little about wildlife. Thanks for the information, Cher.

Birgit W (160)
Sunday March 17, 2013, 4:48 pm

Christine Stewart (134)
Sunday March 17, 2013, 4:49 pm
Sad news.

Sandi C (99)
Sunday March 17, 2013, 4:53 pm
done, glad to hear they were refused another shark.

Angelika R (143)
Sunday March 17, 2013, 5:02 pm
Emailed Mr Hanover, thx.

Kay M (347)
Sunday March 17, 2013, 5:06 pm

Michelle M (68)
Sunday March 17, 2013, 5:43 pm
noted. Sad to hear about the shark. A confined animal suffers no matter what.

Sunday March 17, 2013, 5:59 pm
read and noted on 3-17-13 and i took action and sent out a e-mail just sad to see another wildlife creature dead due to someone else's stupidity leave the damn animals alone already we do not have many left.

Barb K (1687)
Sunday March 17, 2013, 7:13 pm
Will email Mr. Hanover in the morning and call the other one also. I'm not crazy about sharks but know that they play a very important role in the ecosystem so I do my utmost to protect them. Thnx Cher, RIP 'Mr. Sharky' I'm so sorry you had to die :(

Mary R (280)
Sunday March 17, 2013, 7:16 pm

Constance F (418)
Sunday March 17, 2013, 7:43 pm
Thank you ! Absolutely, my pleasure. email sent

Diane B (275)
Sunday March 17, 2013, 8:13 pm
mail sent

Edvanir L (77)
Sunday March 17, 2013, 9:56 pm
I'll write a letter, but we must have a petition too.

Leslene Dunn (84)
Monday March 18, 2013, 12:06 am
Noted and sent - how terribly sad.

Mariann Rannenberg (158)
Monday March 18, 2013, 12:15 am
We need to stop using animals in TV. We have digital now. Why not use that??? STOP THE TORTURE!!

Danuta W (1248)
Monday March 18, 2013, 1:40 am

deb s (145)
Monday March 18, 2013, 2:01 am
Will call and email and noted shared

Tanya W (65)
Monday March 18, 2013, 2:18 am
Noted and email sent thanks Cher.

Ilona a (51)
Monday March 18, 2013, 3:15 am

Kathy Dottery (2)
Monday March 18, 2013, 4:12 am
sharks are meant to be free not used for a ad

Carol H (229)
Monday March 18, 2013, 4:57 am
sadly noted, thanks Cher. action to be taken

Ruth C (87)
Monday March 18, 2013, 6:04 am

Lisa Zarafonetis (168)
Monday March 18, 2013, 6:34 am

paul m (93)
Monday March 18, 2013, 6:59 am

Noted ,,,,emailed..

Joy W (103)
Monday March 18, 2013, 7:23 am

Stephanie Reap (192)
Monday March 18, 2013, 7:56 am
done! TY

Stephanie Reap (192)
Monday March 18, 2013, 8:11 am
noted. email sent

. (0)
Monday March 18, 2013, 8:13 am
This is a incredible and shameful fact, a living and intelligent creature "deleted" only to generate human entertainment
Noted thank you dear Cher

Jo S (619)
Monday March 18, 2013, 8:21 am
Sending email. Thank you Cher!

Talya H (10)
Monday March 18, 2013, 8:21 am

TOM T (246)
Monday March 18, 2013, 8:38 am
Noted & Shared Thanks!
Thank you for Sharing this....
No animal abuse is acceptable !!

Maria S (95)
Monday March 18, 2013, 9:04 am
Noted. Thanks.

Amy E (66)
Monday March 18, 2013, 9:09 am
Email sent.

Yvonne F (181)
Monday March 18, 2013, 9:18 am
Email sent!!!!!! Thanks Cher
What a waste of life! Sad!!

Lydia Weissmuller Price (181)
Monday March 18, 2013, 9:41 am
Email sent, thank you for the opportunity to speak for the suffering of our fellow living creatures.

Bryna Pizzo (139)
Monday March 18, 2013, 9:41 am
Thank you for this opportunity! (Called, noted, posted, and tweeted)

tracey p (81)
Monday March 18, 2013, 11:20 am
done. thank you. this is such a sad thing to happen. surely there is no need to use animals in advertising.

Connie O (44)
Monday March 18, 2013, 11:23 am
This is sad. Whatever happened to computer graphics? There is no need to use a real animal anymore.

Betty Kelly (4)
Monday March 18, 2013, 11:38 am
Abusing animals is not the way to sell a product.

Anna Undebeck (256)
Monday March 18, 2013, 11:46 am
VERY sad!!!! Email sent!!! Thank you!

Reynard Loki (16)
Monday March 18, 2013, 2:13 pm
Howard Riefs
Director, Corporate Public Relations
Sears Holdings
3333 Beverly Road
Hoffman Estates, IL 60179


Jan Creamer, CEO, Animal Defenders International
Marla Dickerson, Business Editor, The Los Angeles Times
Brian Hanover, Media Relations, Sears Holdings
Edward Lampert, CEO and Chairman, Sears Holdings
Jonathan Lovvorn, Animal Investigations, Humane Society of the United States
Rachelle Owens, PETA
Cathy Williamson, Captivity Program, Whale & Dolphin Conservation Society

Dear Howard Riefs:

I was appalled to learn that a white-tipped shark has died of apparent stress while being used to film a Kmart advertisement in Southern California.

This is just one more tragic example of how unsuitable and dangerous a production set is for captive wild animals.

Animals aren't actors. Yet thousands of these animals are forced to for the sake of human entertainment and business. Many of these animals, like this unfortunate shark, pay for this human folly with their lives.

Using animals for the purposes of selling a product is senseless, cruel and fundamentally unethical.

As Mahatma Gandhi correctly observed, “The greatness of a nation and its moral progress can be judged by the way in which its animals are treated.” I urge Sears Holding Company to help America become greater by officially prohibiting the use of animals in advertisements for any and all of its brands.

I am boycotting Sears and Kmart until it does.

I am urging all my friends and colleagues to do the same.



Monday March 18, 2013, 3:04 pm
Noted & e-mail sent. Thanks Cher

mar l ene d (264)
Monday March 18, 2013, 4:00 pm
noted and action taken!!!!!

Jade N (22)
Monday March 18, 2013, 4:45 pm

Georgeta Trandafir (33)
Tuesday March 19, 2013, 8:01 am

Janis B (7)
Tuesday March 19, 2013, 11:35 am
Yes another ugly aspect of capitalism. Disgusting.

Angie V (41)
Tuesday March 19, 2013, 2:11 pm

Angie V (41)
Tuesday March 19, 2013, 2:11 pm

Nikki B (129)
Tuesday March 19, 2013, 4:21 pm
Noted. Will send emails this evening. Thanks Cher.

Michael Holland (10)
Friday March 22, 2013, 3:12 pm

Jo S (619)
Friday March 22, 2013, 3:57 pm
I really can't comprehend how this could have happened, this is beyond belief! They must be held responsible!!

Hardik Shah (2)
Saturday March 23, 2013, 2:24 am

Betty Kelly (4)
Saturday March 23, 2013, 10:38 am
Kmart; If you want my business do not make ads with animals if you cause them harm.

Samantha Hall (0)
Saturday March 23, 2013, 2:03 pm
And the relevance of a shark in a Kmart ad is what???? Such an unnecessary death for a pointless human idea. When will we learn... :'(

Valerie V (8)
Sunday March 24, 2013, 8:48 am
Noted, thanks!

federico b (46)
Sunday March 24, 2013, 9:00 am
Notato. Grazie Cher.
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