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How Typeface Influences the Way We Read and Think

Business  (tags: business correspondence, sales, fonts, internet, perceptions, business, economy, society, news )

- 1797 days ago -
As with all things, there are all kinds of factors you have to consider: Your audience (what typeface are they comfortable reading?), and the medium you're delivering your words on (a computer screen is different from the squinty lines in a novel, for exa

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Past Member (0)
Monday June 17, 2013, 4:36 am
Kind of prefer Ariel myself.

Carol H (229)
Monday June 17, 2013, 4:37 am
thanks Cal, noted

Kit B (276)
Monday June 17, 2013, 5:22 am

How very interesting. We used to have artist in the printing industry, people who spent time thinking and preparing the font type to match the content of material presented. Seems there is still a need for those folks.

Past Member (0)
Monday June 17, 2013, 5:58 am

Stephen Brian (23)
Monday June 17, 2013, 6:44 am
It's interesting, and also more than a little disturbing. People should judge the credibility of a scientific article by its content, not presentation. The grading-pseudostudy, if it holds up, is also very troubling. This is one of the major reasons I chose to study in the sciences: It is clear from content whether the results are reliable and correct or not, so no grader can get away with such silliness with the presentation.

Bryna Pizzo (139)
Monday June 17, 2013, 1:34 pm
Thank you for the fascinating post! I have required Times New Roman for decades, but perhaps it is time for a change.

. (0)
Monday June 17, 2013, 2:14 pm
Book publishers make deliberate choices in the typeface they use; it relies mostly on the material. Take note of which autho's work is in what kind of type. The print does add to the reading experience.

Lisa W (143)
Monday June 17, 2013, 4:12 pm
Very interesting, ty Cal!

Michael O (176)
Monday June 17, 2013, 4:44 pm
While I agree that people should judge the credibility of an article by its content, not its presentation, the world does not work that way.

I took a 20-hour introductory course in typography a few years ago and it barely scratched the surface of the topic. It really opened my eyes as to how the reading experience can be greatly enhanced if the presenter knows a little something about typography and graphic design. Poor typography can ruin an otherwise excellent piece of writing. No one wants to waste time trying to understand something that's a chore to read.

Unfortunately, typography is one of those arts that is in decline nowadays. Everybody with a computer now has hundreds of fonts and often doesn't know how to choose the most appropriate one to get their message across... :-(

Thanks Cal!

Past Member (0)
Monday June 17, 2013, 10:52 pm
We humans judge too much by appearances only, even our reading material apparently. Good article, Cal. Thanks.

Darren Woolsey (218)
Monday June 17, 2013, 11:06 pm
It's quite interesting how surface aesthetics such as a font, rather like first visual impression of a face, contributes to and affects our delving any further deeply, or within, to an inner content.

Many Feathers (139)
Tuesday June 18, 2013, 5:58 am
thanks Cal... we are ruled by emotions !! and knowing how to push buttons = power

Emma S (239)
Tuesday June 18, 2013, 7:31 am
Thank you, Cal - I'm a pathetic nerd for things like this. I have a sneaking fondness for Bookman Old Style myself, and do wonder if it's partly the name I like, bringing with it an air of corduroys and second-hand bookshops.

Birgit W (160)
Tuesday June 18, 2013, 1:36 pm
Interesting, thanks.

Joanne Dixon (38)
Tuesday June 18, 2013, 2:48 pm
I like Bookman Old Style too, Emma, but I like Book Antiqua even better (togas and scrolls?) But in business correspondence I do try to stay mainstream - especially if I am complaining LOL.

Leann Wells Huber (0)
Tuesday June 18, 2013, 5:33 pm
Thank you. Interesting article.

Kathleen R (138)
Tuesday June 18, 2013, 6:21 pm
Interesting article, thanks

greenplanet e (155)
Wednesday June 19, 2013, 2:01 am
How interesting.

greenplanet e (155)
Wednesday June 19, 2013, 2:08 am
Kinda of worrying too!

Julie W (32)
Wednesday June 19, 2013, 2:28 am
Interesting article. Regardless of font, I just can't stand, and won't read, messages all in upper case. They are very hard on the eyes, as well as looking like the person is shouting.

Kerrie G (116)
Wednesday June 19, 2013, 3:19 am
Noted, thanks.

Theodore Shayne (56)
Wednesday June 19, 2013, 6:36 am
Shoot, I've known about that for years. Have you ever tried reading something in 7pt. pitch in a font that seems to squiggle across the page? That really hurts the eyes and you're apt to stop reading altogether.
Also, try 1 1/2 line spacing. More space helps concentration. Aptly applied color also induces easy to remember points and allows you to dispense with underling which I find messy.

Christina G (11)
Wednesday June 19, 2013, 10:35 am
a lot of thought and work went into developing fonts in the old days, often many many YEARS for just one font - it is a real eyeopener to study the subject as i have. a font has a feeling, emotion, attitude attached to it if you study it awhile - it can be considered friendly or abusive or reserved. etc i recommend opening one's eyes wider and considering all that presents itself! enriches oir lives...

Melania Padilla (122)
Wednesday June 26, 2013, 3:10 pm
Love this post, thanks!

Debbie Crowe (87)
Tuesday August 20, 2013, 12:53 am
If I'm sending a joke thru e-mail, sometimes I do use Comic Sans MS. It seems to make it funnier!
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