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Dyes Derived From Crude Oil Give Mac 'N' Cheese Its Special Glow


Green Lifestyle  (tags: ag Business, conservation, food, globalwarming, GMO food, health, organic, protection, Sustainabililty, technology )

Kit
- 488 days ago - takepart.com
Have you ever wondered how Kraft Macaroni & Cheese gets its electric orange-yellow glow? Let us introduce you to Yellow Dye #5 and Yellow Dye #6, two potentially harmful chemicals used in the North American versions of Kraft's macaroni products.



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Kit B. (277)
Saturday March 23, 2013, 5:16 pm
Photo Credit: Lisa Leake and Vani Hari demonstrate why Kraft's Macaroni & Cheese is just as good without the dangerous yellow dyes. (Photo: Youtube)


Have you ever wondered how Kraft Macaroni & Cheese gets its electric orange-yellow glow? Let us introduce you to Yellow Dye #5 and Yellow Dye #6, two potentially harmful chemicals used in the North American versions of Kraft’s macaroni products.

Also known as Tartrazine and Sunset Yellow respectively, both yellow dyes are man-made chemicals derived from petroleum, a crude oil. These yellow dyes already been banned in countries like Norway and Austria and are linked to a host of disturbing side-effects like asthma, eczema and migraines, in addition to hyperactivity and learning impairments in children. The Center for Science in the Public Interest reports that both dyes are also “contaminated with known carcinogens.”

That’s why Vani Hari of Food Babe and Lisa Leake of 100 Days of Real Food recently launched a Change.org petition calling on Kraft to remove yellow dyes #5 and #6 from its line of Macaroni & Cheese products.

The bloggers’ petition has already garnered almost a quarter of a million signatures.
***Petition at Change.org:
http://www.change.org/petitions/kraft-stop-using-dangerous-food-dyes-in-our-mac-cheese

*** Video at VISIT SITE***

According to the campaign, these dyes are conspicuously absent from Kraft’s U.K. versions of Macaroni & Cheese. Why? Because the Brits already revolted over their potentially harmful side-effects, demanding the company remove them. And now, Hari and Leake hope to pressure Kraft into doing the same for its North American customer base.

In their video, the bloggers ate both the Stateside and British versions, concluding they tasted and looked virtually the same. So it seems that Kraft found a safer way to elicit that orange-yellow glow and cheesy taste without using these chemicals on their British consumers, but continues to use them on their American ones.

It’s true that no one is forced to buy mac ’n’ cheese, and no one should expect it to be a “health food.” But if the company has already discovered a way to re-create an authentic taste and appearance with safer ingredients, doesn’t corporate responsibility dictate they do so? And aren’t the concerns of its American customers just as important as their British counterparts?

In response to the campaign, a Kraft spokeswoman released this public statement, “The safety and quality of our products is our highest priority and we take consumer concerns very seriously,” she said. “We carefully follow the laws and regulations in the countries where our products are sold. So in the U.S., we only use colors that are approved and deemed safe for food use by the FDA.”

Let’s take a closer look at that: First, FDA approval isn’t necessarily a stamp of safety. According to Hari and Leake’s recent appearance on the Dr. Oz Show, there are over 91 artificial dyes previously used in foods and cosmetics that were at one point “FDA-approved” but are now banned.

Second, in the U.K.’s Macaroni & Cheese products, yellow dyes #5 and #6 were easily replaced with paprika and beta carotene, two natural substances that don’t alter the look or taste of the food. Their only caveat: They’re more expensive to use.

Whatever Kraft’s reasoning, the company should take heed—online petitions are powerful weapons that can yield tremendous results in altering our food-system landscape. Recently, the makers of Gatorade acquiesced to a Change.org petition started by a 16-year-old student, who demanded the company forgo the use of brominated vegetable oil from its citrus-flavored drinks.

In addition to the online campaign and its overwhelming press coverage on news outlets like NBC and CNN, consumers have also taken to Kraft’s Macaroni & Cheese Facebook page, inundating it with comments insisting the company change its recipe.

The food giant can dig in its heels all it wants, but considering the online popularity of bloggers Hari and Leake, and the determination of American moms to keep potentially dangerous chemicals out of their children’s mouths, it appears that Kraft is in for quite a fight. Buckle up.
*****

By: Andri Antoniades | Take Part |

Change.org Petition:

http://www.change.org/petitions/kraft-stop-using-dangerous-food-dyes-in-our-mac-cheese

 

Sue H. (7)
Saturday March 23, 2013, 5:45 pm
Power to the People who fight for change, demanding companies do the Right Thing.
 

Kelly Rogers (302)
Saturday March 23, 2013, 6:12 pm
Yuuuuuck, No wonder why so many kids are ADD or ADHD. Up until now it had always brought back memories of childhood. NOW, it just turns my stomach. I still eat mac and cheese just a vegan one
 

Terry V. (30)
Saturday March 23, 2013, 6:40 pm
Already signed THANKS
 

Laurie H. (690)
Saturday March 23, 2013, 6:51 pm
Oh boy, I guess I shouldn't be surprised this one, but I'm signing & sharing right now!!! Thanks again Kit!!!~
 

JL A. (272)
Saturday March 23, 2013, 7:40 pm
And mac n cheese is a food closet staple item, too..........may this effort succeed
 

Robert O. (12)
Saturday March 23, 2013, 7:53 pm
Scary glow is more like it. I say skip the boxed stuff and make your own. That's what I do. Thanks Kit.
 

Tamara Noforwardsplz (185)
Saturday March 23, 2013, 8:15 pm
And considering it is almost always given at food banks, which incidentally feed thousands of children this toxic dinner in a box, many families rely on it as a cheap food that can feed a family of at least 2. What choices are left to so many that cannot afford healthier food items. Noted, signed, twittered and google shared. Thanks Kit
 

Kit B. (277)
Saturday March 23, 2013, 8:15 pm

I love Mac and Cheese, for me a comfort food. Though I have not used the box stuff only make my own.
 

Diane K. (136)
Saturday March 23, 2013, 9:49 pm
Don't need yellow dye to eat mac 'n cheese! Won't be buying it unless dyes are removed. thanks.
 

Craig Pittman (45)
Sunday March 24, 2013, 4:31 am
Too good Kit. I also make my own comfort food. It comes as no surprise to me that artificial dyes appear in food made for us by corporations. Look to at the artificial flavors and even artificial aromas and throw in GMOs as well. Home made is a good way to go.
 

Teresa W. (657)
Sunday March 24, 2013, 4:38 am
scary
 

lee e. (114)
Sunday March 24, 2013, 4:41 am
Fortunately for me -Mac n Cheese is not a favorite of mine - so I make my own - if an overwhelming urge comes along (about once every 5 yrs. - I don't like pizza either (what kind of NY'er am I?) - I signed this a while back, thanks for posting it!
 

Beverly M. (85)
Sunday March 24, 2013, 6:56 am
Wow Kit, thanks for sharing this! I started making my own mac and cheese from scratch years ago simply because it tastes better and I actually know what's in it. I would rather eat something that's good for me and doesn't just look good. Besides, who wants to eat anything that glows?
 

Nancy M. (201)
Sunday March 24, 2013, 7:22 am
Everyone should be in the habit of reading the ingredient labels/ I knew that there were dyes in those boxes- have you EVER seen a REAL cheese that orange? Not without added dyes.

 

Daniel Partlow (189)
Sunday March 24, 2013, 8:03 am
Who cares if it makes you ill or unhealthy, as long as it sells, sells, sells! Money money money, it's God! Only to the greedy 1% or 1% wantabes!
 

Arielle S. (316)
Sunday March 24, 2013, 8:07 am
Oh, yum - or rather, ewww. There are organic mac and cheese mixes but then it's just as easy to make your own. We dye our butter and cheese, too - how silly we are. As if white butter doesn't taste as good as orange?
 

Michael Kirkby (83)
Sunday March 24, 2013, 10:04 am
Noted & posted
 

Ro H. (0)
Sunday March 24, 2013, 10:36 am
ty
 

Angelika R. (146)
Sunday March 24, 2013, 11:31 am
Thx Kit, petition signed! Not sure if this product is sold over here, at least I have never seen nor used it, so glad!
I eat home made pasta dishes never had any prepacked sort.
 

Patricia H. (468)
Sunday March 24, 2013, 2:41 pm
noted
 

Lois Jordan (55)
Sunday March 24, 2013, 3:57 pm
Noted; and signed petition at change.org. (thought I'd already signed, and was glad I checked). Thank you, Kit. I've also signed up for mailings from Take Part.
 

Natalie V. (27)
Sunday March 24, 2013, 4:56 pm
noted / already signed
 

Susanne R. (249)
Sunday March 24, 2013, 11:33 pm
Is it possible that the manufacturers think that parents want to feed their children "yellow dyes already been banned in countries like Norway and Austria and are linked to a host of disturbing side-effects like asthma, eczema and migraines, in addition to hyperactivity and learning impairments in children. The Center for Science in the Public Interest reports that both dyes are also “contaminated with known carcinogens.”

They don't care about us and they don't care about our children. They care about their profit margin. And they take advantage of us because too many of us let them.

Gladly signed and noted.
 

Cynthia Davis (340)
Monday March 25, 2013, 5:26 am
signed petition
 
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