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Goddess Lakshmi on a Meat Burger King - Naresh Kadyan


Business  (tags: ethics, government, finance, business )

Naresh
- 2880 days ago - indymedia.org.uk
Say No to meat burger king.....remove goddess Lakshmi image with apology. No one is allowed to hurt our feelings. Be vegetarian...do not hurt other for profit.



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Comments

Naresh Kadyan (1180)
Thursday July 9, 2009, 1:09 am
Burger King, which runs a global chain of hamburger fast food restaurants in more than 70 countries, has apologised for running an advertisement in Spain that offended the Hindus.

Burger King ad offends Hindus

'We are apologising because it wasn't our intent to offend anyone,' Denise T Wilson, spokesman of Burger King told PTI in an email when asked about the demand of the Hindu community that the company need to apologise for running an advertisement which its leaders said were offensive to their religion.

'Burger King Corporation (BKC) values and respects all of its guests as well as the communities we serve. This in-store advertisement was running to support only local promotion for three restaurants in Spain and was not intended to offend anyone,' Wilson said.

'Out of respect for the Hindu community, the limited-time advertisement has been removed from the restaurants," Wilson said a day after the Hindu American Foundation in a statement asked Burger King to remove the offensive advertisement.

The Foundation, in a statement on Wednesday, said Burger King is running a print advertisement in Spain that depicts an image of the Hindu Goddess, Lakshmi, seated atop a meat sandwich, other foodstuffs with a catch phrase, 'A snack that's sacred', written in Spanish.

'An advertisement knowingly and intentionally using sacred symbols, especially those of another religious tradition, for purely commercial purposes can be offensive,' said Suhag Shukla, managing director and legal counsel for the Foundation.

Even though the Hindu American Foundation has not received any information in this regard form Burger King, Shukla told PTI: "This is welcome news."

HAF in its letter to Burger King did allude to the company's positive track record of quickly removing and apologising for previous offensive ad campaigns, she noted.

"Of course we would hope that such misjudgment did not occur in the first place, but we are indeed pleased to hear of Burger King's move," Shukla said.
 

. (0)
Thursday July 9, 2009, 7:22 am
That is a pretty appalling mess of ignorance, cultural appropriation and other stupid stuff too >:(
 

Suzane K (38)
Friday July 10, 2009, 12:29 am
This is really ridiculous. I think no one should have right to hurt any one's feeling and emotions. And BKC has shown a really stupid thing by having the Hindu goddess poster on Non veg burger. They should not only apologies but also take this matter seriously and make sure that this does not happens again in future.
 

Naresh Kadyan (1180)
Saturday July 11, 2009, 4:09 am
The European campaign, which includes posters and a video spot, shows the small Mexican wrestler with a lanky American cowboy almost twice his height, to illustrate the cross-border blend of flavours, described by a narrator as "the taste of Texas with a little spicy Mexican".

The cowboy boosts the wrestler up to reach high shelves and helps clean tall windows, while the Mexican helps the cowboy open a jar
Mexico's ambassador to Spain said posters for the new "Texican whopper", a cheeseburger with chilli and spicy mayonnaise, inappropriately display the Mexican flag, which is draped over the diminutive wrestler like a poncho.

"This advertisement denigrates the image of our country and uses improperly Mexico's national flag," Jorge Zermeno wrote in a letter to Burger King in Spain, the Reforma newspaper reported on Monday.

The ambassador contacted the local offices of Burger King after he saw the posters in Spain, Reforma said. The burger is only available in Europe, according to the paper.

Mexico has strict laws prohibiting the defamation of the flag, Mr Zermeno said. He asked Burger King to cancel the ad campaign, which "offends Mexicans and Mexico".

The Miami-based fast-food chain Burger King was not immediately available to comment.

Last year, Sweden's Absolut vodka angered many US citizens with a publicity campaign in Mexico that idealized an early 19th-century map showing chunks of the United States as part of Mexico. The campaign was later dropped.
 

Naresh Kadyan (1180)
Saturday July 11, 2009, 4:10 am
The fast food chain quickly withdrew the advertisement from its stores in Spain after Hindus across the world complained at the denigration of their religion.

The advertisement shows a picture of Lakshmi, the Indian goddess of wealth, above one of the burgers, which are forbidden under Hindu religion
The 'Texican Whopper' is an affront to Hindu sensitivities in its own right it includes an all-beef patty, a beef chilli-con-carne slice, egg-based Cajun mayonnaise, all forbidden by strict Hindus. Some devotees would even be offended by the inclusion of onions which they believe inflame passions.

But it is the depiction of Lakshmi which has provoked widespread anger with its suggestion that a Hindu deity eats beef.

The goddess and the burger were placed under a slogan claiming 'La merienda es sagrada' the snack is sacred.

Burger King quickly withdrew the posters and issued an apology after world Hindu leaders condemned the chain for its insensitivity.

"We are apologising because it wasn't our intent to offend anyone," said spokeswoman Denise T Wilson. "Burger King Corporation values and respects all of its guests as well as the communities we serve. This in-store advertisement was running to support only local promotion for three restaurants in Spain and was not intended to offend anyone.

"Out of respect for the Hindu community, the limited-time advertisement has been removed from the restaurants," she added.

Earlier this year, Burger King offended Mexican officials with another advertisement for the 'Texican Whopper' which depicted a dwarf dressed as a wrestler draped in the Mexican flag.
 

Joycey B (750)
Monday July 13, 2009, 9:56 am
Such a sickening thing to do. I am glad to hear they apologized. They need to be careful on their ads in other countries. Thanks Naresh.
 

Geri Fowler (6)
Wednesday July 22, 2009, 4:52 pm
That is awful! They should be ashamed. Terrible treatment of Lakshmi and Hindu people. Trying to get people to eat meat using Lakshmi,that is wrong.
 
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