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Quiz:Who Owns Your Favorite Foods?


Business  (tags: food, diet, protection, nutrition, investigation, americans, business, consumers, corporate, cover-up, economy, ethics, society, marketing, money, usa )

JL
- 232 days ago - foodopoly.org
For decades, food companies have been merging, with the industry goliaths like Nestlé, Kraft, PepsiCo, and others buying up more and more of their small (and not-so-small) competitors.



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Comments

JL A. (272)
Sunday December 8, 2013, 12:26 pm
For me, it was Ghirardelli chocolate. For one of my coworkers, it was Kashi cereal. But no matter what you love to eat, you'll be shocked when you find out about your favorite, seemingly independent food brand that's actually owned by a huge mega-corporation like PepsiCo or Kraft. Which of your favorite foods are big companies in disguise?

For years, our Executive Director Wenonah Hauter has been saying that we can't shop our way out of the problems with our food system. She wrote her book, Foodopoly, to show that no amount of savvy shopping can truly fix the system — only applying our collective voices to advocacy can do that. And this week, we're releasing our new report Grocery Goliaths: How Food Monopolies Impact Consumers to shine a light on how the grocery industry is fooling us all.

Take our new quiz to explore the truth that's lurking on your grocery store shelves.

For decades, food companies have been merging, with the industry goliaths like Nestlé, Kraft, PepsiCo, and others buying up more and more of their small (and not-so-small) competitors. These days, some of the biggest companies have a presence in almost every aisle of the supermarket, and dominate the market in many categories. For example, Kraft not only sells more macaroni and cheese than anyone else, but also makes products as diverse as pickles, nuts, salad dressing and coffee.

When you take the quiz, you'll learn that most of the choices you make when you're grocery shopping are just an illusion. While you might see dozens of brands on the shelves, most of them are owned by just a handful of companies, and often, those companies control multiple brands of the same product:

Just four companies control 80% of all cereal sales, including brands that seem independent. Kashi and Bear Naked, for example, are both owned by Kellogg, but you'd never know it from the labels.
Two companies you've probably never heard of sell 74% of all bagels and English muffins in the grocery store.
76% of yogurt is sold by three major companies, and 61% of cream cheese comes from just one company.
99% of sports drinks come from Coca-Cola and PepsiCo, while just four companies (including Coca-Cola) dominate the bottled tea market.

But grocery stores don't want you to know this. They want you to think you have a choice, so they can offer false deals and other psychological tricks to make you spend more money. Take the quiz to explore how the Foodopoly controls our choices, then share it with your friends.

We need to fight this trend of consolidation in our food choices, and to do that, we need to wake people up to the reality of the situation. This affects everyone who buys food, no matter how consciously you shop. After you take the quiz, will you share it to help spread the word?

Take the quiz at http://www.foodopoly.org/


Thanks for taking action,

Jo Miles
Online Engagement Strategist
Food & Water Watch
act(at)fwwatch(dot)org
 

Betsy Bee (1045)
Sunday December 8, 2013, 1:34 pm
I could only get one question to load and that took quite a while to load. So many of my favorites have gone down in quality that I guess they have been bought by another company.
 

Terrie Williams (761)
Sunday December 8, 2013, 1:41 pm
You scored 7/10
Thanks for signing the petition to overturn Citizens United!
S/S/N
 

Natasha Salgado (511)
Sunday December 8, 2013, 3:29 pm
I got 6/10. Pretty depressing were all the answers. Thx JL
 

Angelika R. (146)
Sunday December 8, 2013, 4:32 pm
Quite interesting, thx! scored badly-5/10-but had to take wild guesses, not familiar with that stuff-but truly "food for thought"-as that one cerial brand(I think) was called. .and $2.69 for bread is UNBELIEVABLY HORRENDOUS!
 

Angelika R. (146)
Sunday December 8, 2013, 4:33 pm
Yeah, go cut SNAP, sure.
 

Mary T. (280)
Sunday December 8, 2013, 5:31 pm
You scored 6/10 - can't believe the farmer only gets $.16 for a $2.69 loaf of bread. thank you again JL..time to make dinner or go back to sleep...LOL
 

Bill and Katie Dresbach (79)
Sunday December 8, 2013, 8:08 pm
Oh I am also Surprised at the food. The bread being $.16 for the farmer's that raise the flour.
The middleman is here someplace robbing us. Clorox owning water filter's! Wow. We all need to look at this again. I knew Coca Cola, Pepsi, Conagra and Kraft are supporter's of GMO'S. Not wanting to label. They Cut Food Stamps Snap and tell us they can raise more food with the GMO's. Monsanto is trying to produce more food for the farmer's, But will it be safe? H~~NO Just more $$ for their own pocket.
Now That is Dirty Dogs!!
Thank YOU JLA
 

Deb E. (64)
Sunday December 8, 2013, 9:02 pm
The same is now true for pet foods. Most of the good foods, the ones made with real meats and no by products and no grains, are now owned by food giants. You have to investigate everything you buy, anymore.
 

Helen Porter (41)
Monday December 9, 2013, 12:02 am
Enough invalidation already. I didn't have time to study.

My body is healthy at 71 and at my last check up my doctor looked over my diet and said, "I don't mess with perfect".

I do not want to live to be the threatened 120.

But I want to be as free of pain, the rest of my life, as I am now.

Pain is no fun.

I like the absence thereof.

I am grateful.

 

Past Member (0)
Monday December 9, 2013, 12:58 am
My favourite food is broccoli. Who owns that?
 

GGmaSheila D. (134)
Monday December 9, 2013, 11:14 am
Got 50%...but then I don't eat most of the foods in the quiz. The ones I do eat, I know most, but not all, of the parent companies. This tells me to look a little, or alot, deeper.
 

Shawna S. (43)
Monday December 9, 2013, 9:33 pm
Wow!! Insightful.
I scored 5/10. I thought I was more knowledgeable about the food industry. Guess I need to do more research.
 

Giana Peranio-Paz (379)
Tuesday December 10, 2013, 1:10 am
I don't know anything I guess because I don't live in the USA, now send me a quiz about Israeli ownership, I will probably do better.
 

Michael Kirkby (83)
Tuesday December 10, 2013, 10:14 am
I got six out of ten with a couple that were very close but that's okay. I learned something today and anytime you relearn something or learn something new it's a bonus.
I don't eat anything with preservatives or canola or palm oil or soy or corn for that matter. Yep, it reduces my choices buy my body thanks me every day and at my age; I can use all the help I can get.
 

Theodore Shayne (56)
Tuesday December 10, 2013, 11:29 am
Noted & posted
 
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