START A PETITION 25,136,189 members: the world's largest community for good
START A PETITION
x

Consumers Angered Over 'Dead Dog' Campaign


Business  (tags: americans, business, marketing, society, GoodNews, activists, interesting, fashion, education )

Kelly
- 411 days ago - examiner.com
Our voice does make a difference. Never underestimate a dog-lover, especially when creating an advertisement for a product, reported Thursday's publication of NBC News. Ad creates a firestorm of controversy



Select names from your address book   |   Help
   

We hate spam. We do not sell or share the email addresses you provide.

Comments

Frances Darcy (219)
Monday September 9, 2013, 3:30 am
people power.... great
 

. (7)
Monday September 9, 2013, 6:03 am
What an ignorant ad, and they were actually stunned by the reaction of people! They felt it was humorous.....where's the humor??
 

Leslene Dunn (75)
Monday September 9, 2013, 6:28 am
Flipping idiots! Glad the ad was pulled.
 

Sandra Penna (107)
Monday September 9, 2013, 6:38 am
" Never underestimate a dog-lover"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
 

Gloria picchetti (297)
Monday September 9, 2013, 6:41 am
Everyone knows those ad agency folks take too many drugs.
 

Lydia S. (171)
Monday September 9, 2013, 6:52 am
What is truly moronic is I could see maybe one or two people thinking maybe dark [ stupid ] humor
But an ad like that has quite a few on board working on it , someone should have raised their hand
and said whoa ' dumb ,awful idea .
Wonder how much those jobs pay? .......
 

Fi T. (16)
Monday September 9, 2013, 6:53 am
Ridiculous
 

Mike M. (55)
Monday September 9, 2013, 6:55 am
I wonder how could someone that lame be able OK such trash
 

Jeaneen A. (146)
Monday September 9, 2013, 7:03 am
How can a company be so stupid not to realize this would offend people.
 

Noelle S. (12)
Monday September 9, 2013, 11:06 am
I love dogs, and all animals... And I don't mean to stir the waters.. But I don't really see why people are freaking out so much over this ad. I think people are offended a little too easily these days.. It's not like the guy was abusing the dog, or left the dog behind.. I mean, he's trying to revive it. And obviously the dog wasn't dead or harmed in any way creating the ad..
 

Barbara V. (51)
Monday September 9, 2013, 1:03 pm
Oh sure@ Just let an animal get in the way of a sick human, and you have a dead animal. I am so sick of things like this I could throw up on all no-necks. I despise them. Evil, compassionless bastards worthy of execution.
 

Beth Tatum (86)
Monday September 9, 2013, 1:17 pm
They thought people would find the photo of a dead dog funny? WOW!
 

Madhu Pillai (22)
Monday September 9, 2013, 2:01 pm
Noted
 

GGmaSheila D. (172)
Monday September 9, 2013, 2:04 pm
Hope the idiot(s) who thought up this ad got demoted - no bonus, no perks. Noted and happy that the ad got pulled. So nice to see the people have some power. Thanks.
Araby R - wouldn't want my grandchildren to see this ad - it would upset them to see a dog like this. Sometimes reality can be a little too much for our children and grandchildren.
 

Roger Garin-michaud (68)
Monday September 9, 2013, 2:16 pm
noted, thanks
 

Colleen L. (2)
Monday September 9, 2013, 3:27 pm
I certainly would never take it to be fummy seeing a dead animal laying anywhere. Where they come up with this crap, I'll never know. Thanks Kelly
 

Pam Parsons (9)
Monday September 9, 2013, 4:12 pm
VERY BAD IDEA!
 

Joanne Dixon (40)
Monday September 9, 2013, 4:53 pm
Are they mentally stuck in the 70's with the dead parrot sketch? Even that was only funny because of the delivery of the brilliant actors, and also because it was obviously not a real parrot
 

Natasha Salgado (543)
Monday September 9, 2013, 7:44 pm
Tasteless comes to mind.
 

Jaime A. (33)
Monday September 9, 2013, 10:08 pm
Noted.
 

Pogle S. (88)
Monday September 9, 2013, 11:20 pm
Haha! Sorry but I find it all rather amusing :-)
 

Intan Surya Dawood (3)
Tuesday September 10, 2013, 1:30 am
Noted.
 

Ruth S. (304)
Tuesday September 10, 2013, 5:17 am
MORONS!
 

Lynne Buckley (0)
Tuesday September 10, 2013, 12:17 pm
What a stupid advert.
 

Nan Towle (58)
Tuesday September 10, 2013, 7:19 pm
The "geniuses" that came up with this ad campaign obviously didn't take into account that the concept of running an innocent, vulnerable, defenseless, sentient being who has no say, into the ground unintentionally with your spiffy new product, doesn't translate well. At all.

Note to self: if you want to sell to people who like/love animals you probably don't want to use images of injured or dead animals who got that way because of your product.

So, even if the advertising people, come up with something edgy , Peal Isumi, where are your people with the common sense, the grown ups in the room who say, yeah, NO, that's so NOT a good idea. I am suspect of a company that approves this only to pull it back and apologize after the fact because people got really ticked off . So in other words, if people didn't get really upset about this ad it would have been okay then? Maybe this company's staff needs to get out of their offices a little more often and talk with other people. There are alot of companies that make performance apparel and footwear and we can buy from them.
 
Or, log in with your
Facebook account:
Please add your comment: (plain text only please. Allowable HTML: <a>)

Track Comments: Notify me with a personal message when other people comment on this story


Loading Noted By...Please Wait

 

 
Content and comments expressed here are the opinions of Care2 users and not necessarily that of Care2.com or its affiliates.