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Why Are Publishers Giving Away Bestselling Books for Free?


Business  (tags: business, consumers, books, BookBub, free books, society, marketing, money )

Carrie
- 227 days ago - thebookinsider.com
Last year, Random House decided to give away Dan Brown's bestselling novel, The Da Vinci Code, for free for one week. The eBook freebie ran on the 10-year anniversary of The Da Vinci Code, and a few weeks before the release of Brown's new book, Inferno.



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Comments

Debbie S. (33)
Thursday February 6, 2014, 5:51 pm
May be ebooks are not all they are cracked up to be or selling as well as they would like so they perhaps are trying to entice people? I don't use any of those.....I prefer a real book!
 

Elizabeth M. (67)
Thursday February 6, 2014, 6:44 pm
I am inclined to be like Debbie, I like to read a real book also. I suppose it is a good deal if a person finds out in time to get a free ebook. (these are going to hurt our libraries so much!!) I just can't imagine sitting on the bed reading a children's story from an ebook to young children///////////11
Noted with thanks Carrie.
 

Franck R. (52)
Thursday February 6, 2014, 9:28 pm
No Idea
 

Mary T. (298)
Thursday February 6, 2014, 9:44 pm
love Bookbub, enjoy receiving the daily list of free ebooks; like reading books but reading from my tablet is easier when I'm commuting to work and home. Thanks Carrie
 

Alan Lambert (93)
Friday February 7, 2014, 2:50 am
Wish I'd gotten DaVinci free...
 

Julie Botsch (12)
Friday February 7, 2014, 2:54 am
Thank You.
 

Julie Botsch (12)
Friday February 7, 2014, 2:54 am
Noted and Appreciated.
 

Birgit W. (144)
Friday February 7, 2014, 10:02 am
I don't know. Thanks.
 

Amy Fisher (11)
Friday February 7, 2014, 10:46 am
Interesting, thanks.
 

donald Baumgartner (4)
Friday February 7, 2014, 12:58 pm
Well, publishers, send me one, or how many you want to!!
 

Evanola Davis (68)
Friday February 7, 2014, 4:11 pm
I still like real books.....
 

Helga Ganguly (82)
Friday February 7, 2014, 6:32 pm
I like real books. Have you ever seen a shelf filled with books from 1920? They smell good.They feel good. They make you smile.
 

Helga Ganguly (82)
Friday February 7, 2014, 6:45 pm
The first book I ever bought was $1. The Milw.Public Library was selling old hardcovers for $1 each. I wish I hadn't been 13. Then I could have bought more. I got it home and dusted it. I arranged it on my night table. It had gold on the cover and a stranded boat. It was lovely. It smelled of people and wool sweaters and coffee and cocoa and lazy cups of tea and smoking jackets and velvet slippers and fez hats. I imagined a grandfather reading it with the aid of a standing lamp while resting his bandaged foot on a round ,9" rolling pin contraption for his gout. Can you do that with an ebook? Ebooks only inspire me to look up "plastic" on Wikipedia.
 

Shaheen N. (64)
Saturday February 8, 2014, 1:14 am
Interesting.
 

Wilson Smith (0)
Tuesday March 25, 2014, 10:52 pm
Nice information, There is obviously a lot. Your points are very valuable and knowledgeable. Thanks for sharing this great blog with us.
 

Wilson Smith (0)
Friday March 28, 2014, 4:26 am
I do not think that we ought to question why publishers are giving away books for free. Afte all, don't look a gift horse in the mouth.
Book printing
 
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