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How many cats do you have in your family?
  • 0
    30%
     
  • 1
    24%
     
  • 2
    20%
     
  • 5+
    10%
     
  • 3
    8%
     
  • 4
    5%
     
2654 responses
How many dogs do you have in your family?
  • 0
    40%
     
  • 1
    29%
     
  • 2
    17%
     
  • 3
    5%
     
  • 4
    3%
     
  • 5+
    2%
     
2654 responses
Do you have both cats and dogs?
  • no
    64%
     
  • yes
    35%
     
2654 responses
How much do you worry about your pets health?
  • Sometimes
    43%
     
  • Frequently
    42%
     
  • Not very often
    13%
     
2600 responses
Please check each of the following pet food brands you are aware of:
  • Iams
    84%
     
  • Purina
    83%
     
  • Whiskas
    83%
     
  • Pedigree
    82%
     
  • Science Diet
    75%
     
  • Kibble’s ‘n Bits
    73%
     
  • Fancy Feast
    70%
     
  • Dog or Cat Chow
    66%
     
  • Eukanuba
    66%
     
  • Science Diet Nature’s Best
    59%
     
  • O.N.E. by Purina
    56%
     
  • Beneful (by Purina)
    50%
     
  • ProPlan by Purina
    50%
     
  • Natural Choice by Nutro
    34%
     
  • Nature’s Recipe
    32%
     
  • Sensible Choice
    15%
     
2654 responses
Do you feed your pet(s) table scraps?
  • Sometimes
    49%
     
  • No
    38%
     
  • Yes
    12%
     
2598 responses
I would be willing to switch the brand of pet food that I regularly feed my pet(s), if I determine that another brand:
  • Has higher quality ingredients and is healthier for them
    67%
     
  • I would not switch
    20%
     
  • Cost less
    11%
     
2574 responses
My pets are age(s):
  • 3 yrs to 6 yrs
    27%
     
  • 9+ yrs
    21%
     
  • 1 yr to 3 yrs
    21%
     
  • 6 yrs to 9 yrs
    20%
     
  • 6 mos to 1yr
    4%
     
  • 0 to 6 mos
    3%
     
2556 responses
I usually shop for pet food at:
  • Walmart, Kmart and other general retail stores
    52%
     
  • Pet specialty shops like Petco, Petsmart and others
    47%
     
2481 responses
I am:
  • Female
    84%
     
  • Male
    15%
     
2654 responses
Marital Status:
  • Single
    48%
     
  • Married
    39%
     
  • Life partner
    11%
     
2654 responses
My age is:
  • 18 to 24
    22%
     
  • 25 to 34
    20%
     
  • 45 to 54
    20%
     
  • 35 to 44
    17%
     
  • 55-64
    13%
     
  • 65+
    4%
     
2654 responses
I have children ages:
  • No kids
    51%
     
  • 18+
    24%
     
  • 0-5
    11%
     
  • 11-17
    8%
     
  • 6-10
    4%
     
2654 responses
Please check which pet food brand(s) that you currently feed your pet:
  • Other
    44%
     
  • Purina
    17%
     
  • Iams
    17%
     
  • Whiskas
    15%
     
  • Science Diet
    13%
     
  • Pedigree
    11%
     
  • Fancy Feast
    7%
     
  • O.N.E. by Purina
    7%
     
  • Dog or Cat Chow
    7%
     
  • Natural Choice by Nutro
    6%
     
  • Kibble’s ‘n Bits
    6%
     
  • Eukanuba
    4%
     
  • Beneful (by Purina)
    4%
     
  • ProPlan by Purina
    3%
     
  • Science Diet Nature’s Best
    3%
     
  • Nature’s Recipe
    2%
     
  • Sensible Choice
    0%
     
2512 responses
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