2011 Super Bowl Aims For Zero Carbon Emissions

Each year, the Super Bowl attracts millions of attendees and fans from all over the country. It’s typically a massive display of American excess, with advertisements plastered everywhere and an enormous energy bill (have you SEEN the size of the jumbo-tron inside the Cowboys’ Stadium?!)

But thanks to a program created by green energy retailer Just Energy,  the 2011 Super Bowl might just be the greenest NFL championship history.

Just Energy recently committed to offset all direct and indirect carbon emissions associated with power generation at major Super Bowl XLV venues. This includes energy consumed at Cowboys Stadium for the entire month leading up to Super Bowl XLV, electricity used at NFL Super Bowl headquarters, the Super Bowl Media Center, the AFC and NFC team hotels, and the electricity used at the NFL Experience Football Theme Park – the largest public event at the 2011 Super Bowl.

Just Energy estimates the Super Bowl requires approximately the same amount of energy needed to power 1,500 homes for one year (Triple Pundit).

The electricity purchased in connection with the 2011 Super Bowl will be generated by the Sweetwater Wind Farm located in Sweetwater, Texas, 228 miles west of Dallas.

Just Energy also helped underwrite an initiative called Super Grow XLV that has planted more than 6,000 trees throughout North Texas to help offset the impact of Super Bowl events and to leave a permanent green legacy in North Texas.

Maybe soon everything will be greener in Texas, not just bigger!

Related Reading:
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Image Credit: Flickr - Ellie Gonzalez


Barbara Erdman
Barbara Erdman6 years ago


Brian M.
Past Member 6 years ago

The best way for the Super Bowl to be carbon neutral is to stop selling tickets to the event and make it a televised only, pay per view event. All the people that have to travel to the event generate a great deal of pollution.

Will L.
Past Member 6 years ago


Monica D.
Monica D6 years ago

I like their use of wind power. Tree planting is good but is not a permanent solution. I support an earlier comment about the transport energy involved.

Elizabeth M.
Elizabeth M6 years ago

Thanks for this Beth. It is a great start..Just Energy must have done a lot ot thinking on this one. Love the fact that the Windpower and the planting of 6,000 trees helps.
I too wonder about all the people in attendance got there. They need a light rail transport to the site..unless they have one already?

Joe Morgan
Joe Morgan6 years ago

Fantastic news. Glad the Packers won.

Jailene Santana
Past Member 6 years ago

Yay windfarm!!!

Robert B.
Robert Bernal6 years ago

Awesome, Just watched it (without carbon offsets) and was feeling "guilty" because I "knew" sports didn't care.
Nice to be wrong!

Pattie Roke
Pattie R6 years ago

I agree, good start. Glad to see the effort. I did not know the Philadelphia Eagles were going green too. Very cool.

Maggie O.
Maggie Obrien6 years ago

This is great! At least people are acknowledging there is a problem and people are taking action :)