4 Activists Endure Being Branded for World Day for Farmed Animals

It’s hard to consider some of the things farm animals endure on a regular basis – They’re branded, tagged, castrated, declawed, debeaked and dehorned, detoed, pierced and have their skin stripped, and their tails and other body parts cut off, among other mutilating practices.

It’s a lot to think about, but their advocates are continuing to work to raise awareness about what happens to them in the hope of changing hearts and minds about how we use and treat them.

This World Day for Farmed Animals, four activists in California were branded with hot irons heated to 3000 degrees at a protest organized by In Defense of Animals (IDA) at San Francisco’s UN Plaza in an effort to draw attention to the suffering and slaughter of millions of animals who are raised and killed every year.

“Our peaceful protest shows how animals suffer extreme violence in the food industry,” said IDA’s President, Marilyn Kroplick M.D. “We brought the hidden suffering of billions of animals to the streets of San Francisco on Mahatma Gandhi’s birthday with his message, ‘be the change you want to see in the world.’ You can make a difference by choosing vegan options and enjoy benefits to your health, animals, and the environment.”

According to IDA, this is the first human-branding protest of this type to take place in California, but it’s building on part of an international movement that was started a few years back in Israel where activists branded themselves in public with the number 269 in an effort to raise awareness about the things that are done to anonymous farm animals every day.

The number 269 was chosen because it was the number given to a white calf who was born on an Israeli dairy farm and destined for the slaughterhouse. He, like millions of other calves, was removed almost immediately from his mother, marked with tags and brands and shipped off to a feedlot for fattening before finally being sent to a slaughterhouse and killed.

Calf 269 wasn’t special in any particular way, he was just one among a sea of others who was seen by activists who hoped to give him, and others of his kind, an identity to remind people about the millions of individuals who are exploited, overlooked and forgotten.

Fortunately, calf 169 was saved, but so many others live and die without anyone recognizing their individuality, personalities, desires, fear, pain and distress as consumers continue to contribute to their mass exploitation, intensive confinement, mutilation and slaughter every single day.

“This anonymous male calf will be forever immortalized on our bodies, and hopefully this message of solidarity will somehow bring a new way of looking at non-human animals. No animal should be exploited to satisfy the selfish needs and whimsical desires of humans, and that is why we chose to use the industry’s own method of objectifying living beings as this symbolic means to convey our idea,” wrote the group behind the movement in Israel.

Hopefully the number 269 will continue to give significance to this cause and more people will reconsider how the choices we make every day can

Photo credit: In Defense of Animals

57 comments

Peggy Peters
Peggy Peters2 months ago

Tattoo, brand or piercing, all cruel and unnecessary. Branding is not by choice.

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Mark Donner
Mark Donner2 months ago

The majority of the human race, besides the very few who don't condone these atrocities of humanity, are the darkest evil that has ever infected this universe.

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danii p
danii p2 months ago

Thank you for sharing

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danii p
danii p2 months ago

Thank you for sharing

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danii p
danii p2 months ago

Thank you for sharing

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Vincent T
Past Member 2 months ago

Wow!

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Michael F
Michael Friedmann2 months ago

Noted & Signed, Thank You for Sharing This !!!

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Marija M
Marija M2 months ago

Brave men.

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Carole R
Carole R2 months ago

Poor animals. Thanks for posting.

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Kay B
Kay B2 months ago

Every animal is a living, breathing life with feelings and emotions. Please THINK before you do something that supports cruelty to these living beings who are at our mercy.

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