All Target Seafood Will Be Sustainable And Traceable By 2015

In 2010, Target made news when it became the first major retailer to eliminate all farmed salmon from its stores. Now, in celebration of National Seafood Month, the retailer has redoubled its commitment to the environment by pledging to carry only sustainable and traceable seafood by 2015.

The company plans to accomplish this lofty goal through a partnership with FishWise, a non-profit organization that believes healthy ocean ecosystems and freshwater habitats are vital to maintain biological diversity and are the building blocks of a long term and sustainable seafood industry.

According to a joint statement, Target defines sustainable and traceable seafood as the sourcing of seafood products that are caught or raised in an environmentally sensitive manner and maintain the business’ needs without jeopardizing the affected ecosystems.

Target’s 2015 goal will apply to all of its fresh and frozen seafood products. Learn more about the company’s sustainable seafood initiative in the infographic below (click through to enlarge).

Target Sustainable Seafood Infographic

Related Reading:

Tuna: What’s In The Can?

Costco To Become Leader In Sustainable Seafood Industry

Is Seafood Sustainable? The Overfishing Crisis

Image Credit: Flickr – kevin dooley

Infographic courtesy of A Bull’seye View


William C
William C13 days ago


W. C
W. C14 days ago

Thank you for the information.

Jim Ven
Jim Vabout a year ago

thanks for sharing.

Duane B.
.5 years ago

Thank you for sharing.

K s Goh
KS Goh6 years ago

Thanks for the article.

Holly C.
Past Member 6 years ago

Hope they don't buy from seal-killing nations though!

Sailor H.
Past Member 6 years ago

once again, Bill K, I'm with you. After reading an interview w/ the founder of Sea Shepherd, I'm cutting out seafood from my diet, even tho I enjoy eating sushi, shrimp, and oysters.

"it's a start, but there's really no such thing as sustainable seafood. no wild species commercially harvested for human consumption has ever been able to be done sustainably. there are too many people and too much greed. sea life belongs in the ocean, not on your plate."

Bruce S.
Bruce S6 years ago

Target also sells sweaters that contain 7% Rabbit Fur, yet they fail to mention it on the sign in the store.

Emma S.
Emma S6 years ago

I don't know Target. !t sounds like a move in the right direction...?

Mandi A.
Amanda A6 years ago

Amen to that Sandra