Are You Ready for Burger King’s Impossible Whopper?

Plant-based meats are now firmly entrenched in American fast food culture. And nowhere is that more evident than in the major announcement by Burger King in April 2019. Weíll soon be able to get a Whopper made with an Impossible Burger.

Yes, vegetarians and vegans, you read that correctly. Burger King just became the first major national fast food franchise to offer the in-demand Impossible Burger, according to CNBC. Itís rolling out this plant-based Whopper at 59 test locations in St. Louis.

If that goes well (and how could it not?), expect to see the Impossible Whopper show up on menus of all 7,200 Burger King restaurants nationwide.

Burger King accompanied its announcement with a video demonstrating what unsuspecting customers think of the Impossible Whopper:

ďPeople on my team who know the Whopper inside and out, they try it and they struggle to differentiate which one is which,Ē Burger King Chief Marketing Officer Fernando Machado told The New York Times.

Impossible Foods is producing a patty designed specifically for Burger Kingís bun size. For the company, the challenge was producing the special BK patties while keeping production levels high for the regular Impossible Burger, too.

ďIt has been like changing the tires while driving down the freeway,Ē Impossible Foods CEO Pat Brown told The New York Times.

Impossible Foods is positioning itself to meet the coming demand by increasing production of the Impossible Burger from 500,000 pounds per month to more than 2 million pounds†per month, according to CNBC. The company has added a second shift to keep up with orders.

The Impossible Whopper will have approximately the same protein as a regular Whopper ó but with 15 percent less fat and 90 percent less cholesterol. Whatís not to love?

If ordered the way BK intends to make it, the Impossible Whopper will be vegetarian. Thatís because Burger King will still put its regular mayo on this sandwich. However, you can easily make it vegan: Just leave off the mayonnaise, and don’t add cheese. According to PETA, the bun at Burger King is vegan. And there’s further good news: The fries at Burger King are vegan, too.

Why isnít the Impossible Whopper vegan? The target audience for these burgers really isnít the committed plant-based eater. Burger King and other establishments offering the Impossible Burger, such as White Castle and Red Robin, are shooting to entice meat eaters. Statistics show even omnivores want a little less meat in their diets these days.

Burger Kingís personnel arenít the only ones raving about this burger. “If I didnít know what I was eating, I would have no idea it was not beef,” said†Eric Bohl, director of Public Affairs and Advocacy for the Missouri Farm Bureau. Bohl noted on the Missouri Farm Bureau website:

“If farmers and ranchers think we can mock and dismiss these products as a passing fad, weíre kidding ourselves. This is not just another disgusting tofu burger that only a dedicated hippie could convince himself to eat. Itís 95 percent of the way there, and the recipe is likely to only get better. Farmers and ranchers need to take notice and get ready to compete. Iíve tasted it with my own mouth, and this fake meat is ready for prime time.”

Try to compete, meat producers, but ultimately youíre going to lose. Impossible Foods is counting on it, as itís aiming to end the need for animal agriculture by 2035.

If people can get their tried-and-true Whopper without actually having to eat meat, thatís win for everyone. Well, everyone but meat producers. Whopper lovers can inhale their beloved sandwich and have a plant-based meal at the same time. Vegans and vegetarians can get one more easy-to-find lunch option when time is short and hunger is high.

I havenít been vegan my whole life. I once ate my fair share of Whoppers. The fact that soon I can do so again every once in a while makes me a little giddy. Itís a great time to be a vegan. One day soon, maybe itíll be a great time to be a cow, too.

Photo credit: Getty Images

149 comments

Colin C
Colin C3 hours ago

Yes the Impossible Burger POSSIBLY full of Glyphosate.

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danii p
danii p3 days ago

tyfs

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danii p
danii p3 days ago

tyfs

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danii p
danii p3 days ago

tyfs

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Naomi Dreyer
Naomi Dreyer4 days ago

AND the Impossible Whopper now has the seal of being kosher!!!

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Naomi Dreyer
Naomi Dreyer4 days ago

The Baha’I Faith states: ‘’What will be the food of the future? Fruit and grains. The time will come when meat will no longer be eaten. Medical science is only in its infancy, yet it has shown that our natural diet is that which grows out of the ground. The people will gradually develop up to the condition of this natural food.’’

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Naomi Dreyer
Naomi Dreyer4 days ago

WOW super. I wonder how long it will be to get to El Salvador?

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Veronica Danie
Veronica Danie12 days ago

Thank you so very much.

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Veronica Danie
Veronica Danie12 days ago

Thank you so very much.

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Veronica Danie
Veronica Danie12 days ago

Thank you so very much.

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