Bloomberg’s Big Gulp Ban’s Mockery Challenge (Video)


If New York Mayor Michael Bloomberg wants to ban large sugary drinks, he doesn’t just have to get other politicians to say yes, he needs to get it past public opinion. And straight away the proposal has been the subject of intense mocking. Not a good sign.

George Washington University law Professor Jonathan Turley calls the plan “facially absurd.” Businesses which will be affected have already picked mockery as their strategy, running full page ads of Bloomberg dressed as a nanny.

On Fridayís Today show, host Matt Lauer said:

It is National Donut Day and your administration has come out in support of National Donut Day. It sounds ridiculous.

Bloomberg defended the plan to Lauer saying that people could drink as much soda as they want, they just have to get it in two cups: “But history shows, all the tests show what youíll do is probably drink one.”

Except if you really want to reduce average soda intake the tests actually show that increased tax works best, but who is going to propose a tax? And as Kristina Chew has already explained on Care2, the plan Bloomberg’s proposed will probably have little effect except annoy a lot of people.

Jon Stewart went to town on Bloomberg on the Daily Show, saying that the Mayor’s idea “combines draconian government overreach people love with the probable lack of results they expect.”

Stewart remembers when Times Square wasn’t home to a M&Ms store. Maybe, he says, we should go back to the old Times Square:

Mr. Mayor, pick your poison. Obesity’s the problem now. Fine, I think I know how to solve it. Reintroduce crack. It may be whack, but when that weight comes off, it stays off.”

Stewart echoed Lauer by pointing out that New York is famous for sandwiches with piles of roast beef — “like eating a cow with a rye break yarmulke” — mounds of chicken wings served with bowls of cheese, and frozen hot-chocolate desserts — legal until they melt:

Look, Mr. Mayor. I know you can be intimidated by these large-sized drinks. You and I are both … letís face it, small. We might see a generously-proportioned sugared beverage and think of it as a drowning hazard, but itís not fair!

And look what you made Stewart do, Nanny Bloomberg — you made him say “I agree with Tucker Carlson.” For shame.

That was followed up by Stephen Colbert:

Heís gone way too far. This is America, the land of plenty! We havenít achieved Type 3 Diabetes yet!

And look what you made Colbert do, Nanny Bloomberg — you made him shoot Drinky!

Poor Drinky. How evil is that?!


Related Stories:

Will New York’s Proposed Big Size Sugary Drink Ban Fizzle?

It’s Hard to be a Healthy Kid These Days!

Would You Pay a 20% “Fat Tax”?


Photo credit: Daily Show screen grab


Jim Ven
Jim Vabout a year ago

thanks for sharing.

Winn Adams
Winn A5 years ago

Thanks for the article.

Arild Warud

Thanks for sharing.

Danuta Watola
Danuta W5 years ago

Thanks for the article.

Tia Mitchum
Tia Phillips5 years ago

I hate it when my husband buys a big gulp every single day. He has problems with his stomach too. He's a big gulp addict.

Lynda Markowski
Lynda Markowski5 years ago

you can drink all the soda you want but you will have to pay more. ok big brother.

Ken W.
Ken W5 years ago

There are more things that need to be done don`t you thing !!

Dean R.
Dean R.5 years ago

I would think he has more important things to do as mayor of NYC.Did he come up with this while he was in the toilet for the fifth time,after enjoying a extra large delicious sugarie beverage? If you can still consume the same amount of soda by purchasing more of the smaller cups,maybe Bloomberg bought a new cup company.I just don't get it,what is the benefit?Maybe he thinks like Phyllis s that people who like to buy a '' Big Gulp'' are fat and not so smart and need to be told how to live.

Christine Stewart

The important part of all this is that people who eat so much crap and get hypertension and diabetes etc are sucking up millions of dollars in health care that *I* pay for- that's why it should either be more expensive to get super sized crap, or be harder to come by....

Karen Howard
Karen H5 years ago

I saw Jon Stewart’s comments, and they were hilarious. True, too. Bloomberg wants to ban extra size sodas, but we can still buy all the unhealthy greasy food we want. Legislating what I want to eat or drink is getting ridiculous. How would he feel if we banned his favorite foods?
Phyllis S, you imply that anyone who drinks a Big Gulp is fat and lazy. Not necessarily the case. Yeah, movie food smells bad—but so does auto exhaust, and I don’t see Bloomberg (or any of the Republicans or Tea Partiers) doing anything about that.