Fur Flies Over Fendi’s Seoul Fashion Show

With less than two weeks before 1,200 international celebrities and fashion leaders descend on the capital city of South Korea for an important fashion show presented by Fendi, city officials in Seoul have notified the Italian fashion house the show will be canceled if the company brings any fur items to the event.

City officials made their decision after a multitude of complaints from animal rights groups called for a ban on fur from the show.

“We have received complaints from animal rights activists and saw negative public opinion on the Internet … we can’t let such a controversial thing be staged at a public property,” a spokesman for the city government told AFP.

Fendi is scheduled to have the high-end runway show which will introduce their Fall/Winter collection, on June 2 at the newly-built floating island on the Han River.  The event was set to be similar to one held at the Great Wall of China in 2007, where Fendi attracted 532 million viewers worldwide.

Representatives from Fendi say they are shocked about the demand and the short notice they received.  They planned to present 40 pieces from their collection and 20 of those items are made from fur.

“I’m surprised to learn of Seoul city’s decision to possibly cancel the event if Fendi does not remove all fur pieces just two weeks before the event,” Fendi CEO Michael Burke said in a statement.  “I met with Seoul City Government officials last March and at this meeting there was agreed mutual excitement and cooperation for the execution of this premier event.”

Seoul officials explained they did not understand how the fashion industry worked when they agreed to have the event in their city.  They have not cancelled the fashion show yet and hope to work on a compromise with Fendi.


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Susan T.
Susan T6 years ago

Designers like Donna Karan, Alexander Wang, Michael Kors and Armani continue to "thumb" their noses at sensible, compassionate people who are adamantly opposed to killing animals for their pelts--just so esteem-challenged, shallow excuses for human beings can flaunt them. I work for a major department store that occasionally carries fur-trimmed items. I always let people know about these designers and how callous and insensitive they are to continue to believe fur is fashionable. It's not. It's horrific and speaks volumes for our failure to evolve and leave these shallow behaviors behind. Whether animals are trapped or raised on horrid fur ranches/farms, they suffer unimaginably. China continues to lead the world with fur production. There are absolutely NO HUMANE LAWS to protect animals in China. If the Chinese government fails in its efforts to respect human rights, you needn't ask whether animals are treated humanely. The only one who looks great in fur is the animal himself!

Sisilie B.
Sisilie B6 years ago

I wish that fur would be banned everywhere!

Jen D.
Past Member 6 years ago

Thank goodness for one small move in the right direction.

Alessandra C.

So happy the city officials took such a wise decision!

rene davis
irene davis6 years ago


Mel S.
Melanie Sammons6 years ago

Well done Seoul for banning fur fashions. There are a number of Italian fashion designers that don't have a problem with fur. We should really protest to the Italian government for tolerating companies that use fur!

Robyn B.
Robyn B6 years ago

I think the Seoul committee should be commended for their action. No fur Fendi!!!

Audrey L.
Audrey L6 years ago

Real fur has not been acceptable for several years, so why is Fendi alarmed.Use fake fur or nothing. He is so out of touch with how average people feel about killing animals to adorn the wealthy.

Victoria L.
Victoria L6 years ago

Does anyone know how to send a thank you letter to the committee in Seoul that decided to listen to us and not allow fur at the show? I would very much like to reinforce their good choice by sending a letter in support of their decision.

Sarah Lee
Sarah Lee6 years ago

Screw you Fendi. And all the CEOs that comes with it.