Gay Dads in JC Penney’s June Catalog


JC Penney, continuing its trend of gay-inclusive advertising, has included in its June catalog a same-sex parent family.

The image, apparently timed to coincide with Father’s Day, appears above. The caption reads “What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver–all rolled into one. Or two.”

Hate group-affiliated One Million Moms, attempting to fabricate some vindication of their pointless homophobia, recently cited JC Penney’s bad quarterly report as evidence that their continued protests over the chain’s gay advocacy was having an impact. They claimed that JC Penney’s use of a lesbian family in a previous catalog, and the chain’s taking on Ellen DeGeneres as their spokesperson, which the Moms attempted to stop only to receive a national backlash, has caused Christians en masse to stay away from the store.

Sadly, the Mom’s failed to provide any evidence for these assertions and decided that just supposing this is what happened was better than actual facts.

Apparently, JC Penney really isn’t all that concerned about the Moms’ protests though and is going to continue its inclusion of gay families.

Can we expect a One Million Moms protest? Perhaps, but they’re currently very busy being frantically opposed to gay superheros getting married so maybe maligning JC Penney is just not a top priority now.


Related Reading:

One Million Moms Threatens GAP Over Gay Billboard

Gay Marriage Archie Comic Sells Out Despite Attacks

One Million Moms Wants Gay Marriage Archie Comic Removed from Toys ‘R’ Us

Image used under the Creative Commons Attribution License with thanks to Sam Howzit.


Emily Drew
Emily Drew6 years ago


Dyan C.
Dyan C.6 years ago


Teddie S.
Teddie S6 years ago

Thank you JCPenny for continuing to show ads, of happy families.
Just looking at the picture without a caption, just shows two men having fun with some children. You would know that they were gay.
These women, need to find a more worthy cause.

Nirvana Jaganath
Nirvana Jaganath6 years ago

Great job!

Mo B.
Mo B.6 years ago

Fantastic job JCP! Gives me one MORE reason to choose to shop there instead of spending my hard-earned money anywhere that either supports or bows down to bigots.

Keep up the great work!

Dan(iel) M.
Dan(iel) M6 years ago

Way to go JC Penney. Keep up the progressive movement.

Thanks for posting Steve.

Holly Lawrence
Holly L6 years ago

BRAVO !!!!!!!!!!!!!!!!!!!!!

Franklin Gullo
Franklin Gullo6 years ago

I haven't shopped at JCPenny or used their credit card in YEARS.

Thank you JCPenny for being so open now have a returning, faithful customer.

Franklin Gullo
Franklin Gullo6 years ago

I haven't shopped at JCPenny in years. I have their credit card which hasn't been used in years. I am going to start shopping at JCPenny again and use my credit card.

Thank you JCPenny for being so open now have a returning customer.

Duane B.
.6 years ago

Thank you for sharing.