Men Are People; Women Are Objects

Do we see near-naked people as human beings or as mere objects?

That’s the question that researchers led by Philippe Bernard set out to answer. To do so, they showed participants pictures of men and women in sexualized poses, wearing a swimsuit or underwear, one by one on a computer screen.

But since pictures of people present a recognition problem when they’re turned upside down, while images of objects don’t have that problem, some of the photos were presented right side up and others upside down. After each picture, there was a second of black screen before each participant was shown two images and was asked to choose the one that matched the one he or she had just seen.

The researchers discovered that both male and female subjects recognized right-side-up men better than upside-down men, suggesting that they saw the sexualized men as people. On the contrary, the women in underwear weren’t any harder to recognize when they appeared upside down, indicating that the sexy women were consistently identified as objects.

In other words, both male and female participants perceived near-naked men as human beings, but could only see near-naked women as objects. You can read more about the study here.

What does this mean? Sexual objectification is the viewing of people solely as de-personalised objects of desire instead of as individuals with complex personalities. This is done by thinking of women especially as only their bodies, either the whole body, or as fetishised body parts. You know, the kind or reporting that focuses on a female politician’s hairstyle, and her cleavage, while the focus for her male counterpart is on what message he is delivering.

The sexual objectification of women is hardly a new perception, but this study provides objective evidence to back up the theory.

As the researchers state:

Moreover, Heflick and Goldenberg (2009) have shown that focusing on targetsí appearance, rather than on their personality, could diminish the degree of human nature attributed to female targets but not to male targets (attribution of human nature is a critical dimension of social perception that allows people to differentiate humans from objects; Loughnan & Haslam, 2007). Furthermore, sexual objectification generally has more adverse consequences for females than for males.

Why am I not surprised at these findings? Maybe some of our politicians waging the War on Women should take a look at this study, in order to overcome their own sexist assumptions.

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Photo Credit: thinkstock


Kathy Perez
Kathy Johnson5 years ago

sadly it is an issue with BOTH genders

Sarah M.
Sarah M5 years ago


Will Rogers
Will Rogers5 years ago

I have often been accused of treating objects like women.

Jennifer G.
Jennifer G5 years ago

I think Fred seems to forget that all these things he is whining about are the results of rules that "men" put into place.

Valentina R.
Valentina R5 years ago

Interesting study, thanks for sharing.

Debbie L.
Debbie L5 years ago

Interesting study. It's sad to hear how even women see themselves as objects. We've been brainwashed.

Dan(iel) M.
Dan(iel) M5 years ago

Interesting article. Just reinforces how the media influences our lives.

Danuta Watola
Danuta W5 years ago

thanks for posting

Michael C.
Michael C5 years ago

Gloria, I will concede that Corporations are people, the day that Texass executes one.

Martha Clunie
Past Member 5 years ago

Steve - not all women use their bodies and sexuality to exploit men! Please do not tar us all with the same brush. There are those of us who find the sex sells attitude really quite offensive!