Obama Campaign Launches New Plan To Win Women Voters

As women continue to grow frustrated with a Republican party that believes that their rights come second to the desires of their religious base, more potential voters are turning away from candidates that they might have previously considered supporting.

Now, the president’s reelection campaign is ready to capitalize on that.

President Barack Obama’s campaign is sending out targeted mailers to women in battleground states, all talking up new health care reforms and how they will be benefiting women and their families. The advocacy promotion will end at the end of March with “a ‘Women’s Week of Action,’ campaign field offices will organize phone banks, campus activities, house parties and media events featuring local residents helped by the law,” according to the New York Times.

The new Affordable Care Act is expected to be especially beneficial to women, who pay larger costs for health insurance than their male counterparts.  Women also have more likelihood of being turned down for coverage due to preexisting conditions, something that will be eliminated with the state exchange programs.  And with the additional benefit of free contraceptive coverage, women and families will save hundreds of dollars a year in copays or even more expensive costs associated with terminating or bringing and unintended pregnancy to term.

It’s the latter issue that will be key to rallying up support for Obama.  The birth control mandate has grown increasingly popular with independent women voters, a highly sought niche of voters for the campaign.  And as more women continue to see the fight over contraceptive coverage as a women’s health issue — not a religious freedom issue as the Republicans try to spin it — more women are supporting the Democratic politicians supporting it.

Women tipped the 2010 election to Republicans.  Now the Obama campaign is seeing if they can tip it back.


Photo credit: Thinkstock


Ruth R.
Ruth R5 years ago

The above from NOT TO MUCH SAID BY RAR.

Ruth R.
Ruth R5 years ago

If Obama wants to win - He should 1.) Put 27 million flex-time 20-40 hour paid working positions into organic gardening and organic farming of food and trees. 2.) He should passive solar and solar water heaters, and solar panels on every possible building. HE SHOULD DO THIS AND IMPLIMENT IT THIS MONTH OF MARCH 2012. 3.) He should not fund any more fossil fuels, and no more pipelines. 4.) He should fund the safe closing down of almost all nuke plants this March and April 2012. 5.) Realy he has plenty of men, women,and children who would rather have solar energy than any other kind -- they need the funding and the paid jobs, OR THEY WILL HAVE TOO DO IT THEMSELVES -- AND THEN WHO NEEDS A GOVERNMENT?

Ruth R.
Ruth R5 years ago

There are other issues involved too -- that both parties have at least started to take some action on.
It seems like having a change in how women use pills as birth controle and men use pills as birth controle may help the issue -- as long as the pills are healthy enough for the man and the women. Like the after morning pill can prevent contraception-- can prevent the egg from getting the sperm, be taken after the day after when the women does not want to have a child. This is less harmful then waiting and having an abortion. Some women do not have sex because they do not want to have a child. It seems that their should always be a better way to not have a child and still have sex, and still not have an abortion -- withour hurting the women or the man involve -- usually the husband and the wife involved.
Abortion is not a healthiest way to solve the problem of the desire and healthy need to be intimate. The after morning pill may be less hurtfull -- what do the studies on that show?
Face reality some women and men are going to have sex and do not want a child -- they want to love one another. Some women and men are going to not have sex. Staying on "the pill" is not always good for some women. Forgive me -- too much written.

Past Member 5 years ago

thanks for posting this

Mercedes Lackey
Mercedes Lackey5 years ago

Why does Jeffrey W lie?

Because he's a troll.

How do you stop him?

Flag his comments with "flag as inappropriate" and "troll" in the box that pops up.

How can you tell he's lying?

He's typing.

Shelly Peterson
Shelly Peterson5 years ago

OBAMA 2012!!!!

William K.
William K5 years ago

All Obama has to do is to let Republicans be themselves...

Dan B.
Dan Brook5 years ago

The regressive Republican Party of No is obstructionist, mean-spirited, thuggish, religiously fanatical, scientifically ignorant, corrupt, hypocritical, xenophobic, racist, sexist, homophobic, evolution and global warming denying, oily, anti-environment, anti-health, anti-consumer, anti-choice, anti-birth control, anti-education, anti-99%, union busting, Medicare and Social Security slashing, fiscally irresponsible, authoritarian, selfish, greedy, out-of-touch, lacking compassion, warmongering, and otherwise dangerous.

NEVER vote for Republicans.

Mari Garcia
Mari Garcia5 years ago

ive been supporting Obama this whole time, I feel bad for the guy, anyone with half a brain can see he keeps getting blocked by congress. i can tell he's really trying his best but what is he to do if he has a room full of people who cant agree on anything? not only that, ive yet to see him turn his campaign into "LOOK AT HOW GOOD I PRAY!!! I LOVE JESUS!! A VOTE FOR ME IS A VOTE FOR MORALS!!" and all the crap

Luvenia V.
Luvenia V5 years ago

Ms C., followed your link and the cartoon there is almost as childish as you seem to be. The only fight against freedom is being fought by the Republicans and the Tea Party. Again I can’t imagine one good reason a woman especially one as beautiful as you would want to bow and scrape to a bunch of men that could care less if you live or die as long as you breed like some farm animal. I really feel sorry for the brainwashed like you.

Jeffrey W., any woman that thinks for herself will know that the Republicans and the Tea Party are their enemy. The men, the REAL men that care about women and freedom also will see the lies being told by the new American Taliban. Just because a woman sits behind you on that bike does in NO way mean she second class. I feel sorry for women that buy into this crap you spout.