Pink Ribbons Inc: A Devastating New Film on Komen, Breast Cancer — and Pink

The darker side of pink, this documentary opens in Canadian theaters and February 3rd. †Whether you agree with it or not, it couldn’t come at a more relevant time.

Here’s how the film-makers describe their work:

Breast cancer has become the poster child of cause-related marketing campaigns – people walk, run and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? And what happens when a company engages in pinkwashing?

Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has been hijacked by a shiny, pink story of success.

What do you think?

(and don’t forget to comment – we need to talk about this)


Related stories:

I Donít Need the Color Pink to Remind Me of Breast Cancer

Susan G. Komenís Cozy Relationship With Anti-Choice Groups

Shame On The Susan G. Komen Foundation

Susan G. Komen Foundationís Next Step: Political PAC?


All Photos and video from the film's site


Amber F.
Amber Ferrizz4 years ago

Such an important film! Sharing this with our natural health community at ~ a green social network connecting healthy like minds! ~Amber~

Shankari M.
Shankari M.5 years ago

The other problem with all the hype is that cancer is a lifestyle illness for the most part. Some individuals get it from toxins. What does it mean to be a lifestyle illness? It means that we have some bad habits that cause the disease. Obesity. Smoking. Meat and diary eating. Sedentary lifestyle. Spraying pesticides everywhere. Spraying perfume, make-up, etc that is contaminated with toxins. NOT BREAST-FEEDING your child! The pink ribbon says NOTHING about preventing the disease. Are there natural cancer cures out there? There are some that possibly cure cancer, but big pharma is too busy making money from selling disease instead of preventing the disease to begin with.

Debbie Crowe
Debbie Crowe5 years ago

Maybe there already is a cure for Breast Cancer out there. But the foundation is not pursuing it because then, they would lose all the bucks coming in.

There was a guy on TV one night talking about how there are cures for all sorts of things, but they doesn't want you to know, because they would lose funding. How do we know one of those 'things' isn't Breast Cancer?

Susan R.
Susan Reilly5 years ago

I went to The Race having been newly diagnosed with breast cancer and and was stunned to see them handing out drinks in poison plastic bottles. I asked around but no one seemed to think it was anything to worry about. There were also lotion samples with parabens in them. I didn't think anyone was thinking about these things so I was really happy to see the trailer for your movie. I can't wait for it to come to town. I had the thought that they were giving women these products to cause more cancer because it raised so much money for them. I guess that's a crazy thought but sometimes I do wonder.

Kelly G.
Kelly G.6 years ago

I knew about the many thousands of doner dollars that were wasted on frivolous lawsuits that the Komen Foundation brought against other charisties for using "for the cure" or "cure" in their fundraising/merketing efforts.

I knew about the bizarre political interference with passage of women's health-related legislation, and their questionable partnerships with drug companies.

But what really got me was when I saw that pink-washing had gone so far that there was a pink-ribbon handgun. A pink handgun!

After the debacle with their choice to allow politics to interfere with continuing to fund women's breast health care with one of the only organizations to serve low-income women, I decided enough is enough.

The Komen Foundation has gotten too large, far to political, and is far too involved with capitalistic endeavors to remain dedicated to its mission of saving women's lives. My cancer-related donations and women's health related donations will be going to worthier organizations.

Lara Koljonen
Lara Koljonen6 years ago

As the founder of Essentially Pink, a breast health education organization, I have been waiting for 5 years for a documentary like this to help me educate the public about the importance of integrating breast health daily. The Just like other recent health education truth based films "Food Inc." and "forks over knives", "Pink Ribbons Inc" is exposing the truth and educating the public about what is really going on here, naturally putting the focus back on self care and PREVENTION and what Essentially Pink has to offer. I am extremely excited about this important documentary, please watch our videos on how to tap your tulips and create breast health for your body here and now.

Vicki G.
Vicki G.6 years ago

I have had breast cancer and am surviving, I have purchased the pink ribbons, the pens, the clothes and walked 60km in support of this disease, I always knew in the back of my mind that there was something not quite right with the amount of merchandise that was out there. But what struck me really odd was when approached for the walk for breast cancer that if I signed up early I would get a hundred dollar credit and more if I got friends, how can you get a credit when you are raising money?????????? It was then that I decided that I would no longer participate in this. This film is an eye opener. Don't I feel silly. If it is awareness they are after - mission accomplished............but it doesn't look like much else is happening.

iii q.
g d c6 years ago


Marg Wood
Marg W6 years ago

How many people buy products who display the pink ribbon in their advertising? If the money you spend on their products went directly to cancer research maybe we would have had a cure long ago! We all thought we were doing a great thing supporting the pink ribbon campaign and now we find out we are being exploited!

Tony G.
Tony Garcia6 years ago

What percentage of your donation goes to "fighting breast cancer" and what percentage go to OVERHEAD? The stats wil shoch you! I will find a new way to fight cancer.