Sexist Milk Ads Taken Down


Care2 members have been asking the California Milk Processor Board, famous for their “Got Milk?” ads, to end a deeply sexist ad campaign which touts milk as a cure-all for PMS. †The campaign finally got scrapped, but the folks over at “Got Milk” are still trying to position it as a success.

Steve James, executive director for the board, explained that he was sorry that some didn’t find it as funny or educational as others did, but that removing the campaign does not †mean that it was a “failure.” †This half-hearted apology is, needless to say, hard to swallow.

The ad campaign, titled “Everything I Do Wrong,” was purported to help the hapless men who are the victims of women’s monthly descent into menstrual madness. †But now, the original website, where men could print out pre-approved “apology posters” for “listening to what you said and not what you meant,” has been replaced by another site, “”

The new website is intended to foster discussion about why people reacted so negatively to the original campaign, but it’s fairly clear that “” is just another attempt to capitalize on the storm of negative publicity. †If the goal was to get people to go to the “Got Milk” website, then the California Milk Processor Board still won.

“Rather than to continue the campaign,” one of the coordinators explained, “itís better to have this bigger discussion, which will get more readership.”

It doesn’t sound to me like they’re sorry. †And I certainly won’t be visiting their website to join the discussion, although I hope another conversation starts here. †But, on the bright side, at least the ad campaign is down. †Let’s hope that other advertisers don’t walk away with the message that controversial, offensive campaigns may get a some heat, but will ultimately end up with a lot more readership.

Related Stories:

Miller Lite is Running a Sexist “Man Up” Campaign

Do Men Need an iPhone App to Track Women’s Menstrual Cycles?

Photo from markhillary via flickr.


Sarah M.
Sarah M6 years ago

The add campaign was extremely offensive to women. The jerks like BrXce R. leaving even further offensive posts are the ones who need to "shut up" & "get out". Sexists desperately need to evolve into better human beings.

Joy Jin
Joy J6 years ago

This ad is stupid. Milk doesn't "cure" PMS.

Fran Baca
Fran B6 years ago

Some scientists believe that the chemicals & hormones that are overused in milk only bring about puberty earlier in adolescents females.

For this company to market it as a cure for PMS is sinful.

Sue Matheson
Sue M6 years ago

'bout time.

Flannel Disaster
Flannel Disaster6 years ago

"If milk was a cure for PMS, it would not be men buying it but the women who get PMS"

Um.. if I had a girlfriend that suffered from PMS and milk cured it, I'd definitely buy it for her.
Actually, I'd probably find a way to subtly convince her have me buy it for her. ;)

Jez wildmoon
jayne T6 years ago

it's insulting in the same way it would be if it suggested that milk was a cure for cancer. If milk was a cure for PMS, it would not be men buying it but the women who get PMS - because who wants to go through that?!

Annmari Lundin
Annmari L6 years ago

Milk never helped me. On the contrary!

BrXce R.
BrXce R6 years ago

thats dumb, i hate all those "touchy feely" people just shut up and get over it, cry me a river. Oh poor me, getout.

Mimi S.
Mimi S6 years ago

What a stupid ad; I love reading the "success stories" on Care2!

Jill E.
Jill E6 years ago

I never saw the ad, but am glad they've been stopped.