Should We Care How the Romney Campaign ‘Uses’ Ann?

If there’s a benefit to the never-ending attacks on women’s rights happening during a presidential election year it’s that we get a very clear picture of how the right views women. And in the case of Ann Romney there’s a lot to talk about.

Ann’s been sent out on the campaign trail to “humanize” her husband. Her job is to help him connect with voters, especially women voters, and to soften the picture of Mitt as a manipulating corporate pawn. To be fair, that’s not an easy task. But, is it really one Republicans and the Romney campaign are truly interested in?

Consider this quip from the campaign trail. “We use Ann sparingly now, so that people don’t get tired of her–or start attacking,” The Romney quote came from the now-infamous video tape where Romney told his big-money backers that he’s not really interested in the 47% of Americans who rely on some form of government assistance since they haven’t taken “personal responsibility” for their lives. But the quote- and the phrasing– of “using” his wife on the campaign trail is worth some unpacking.

For starters, the idea that Ann is a woman to be kept and brought out at just the right moments is the worst kind of paternalism. Ann, it would appear, is a mere prop in her husband’s ambitions, a bit actor in the narrative he’s peddling to voters. But context is important–Mitt didn’t make this comment to voters. Of course not. That kind of gaffe would only make his image worse with women voters, if that is even possible. Instead he confessed this campaign truth to his donors, the wealthy men (mostly) financing his farce. This was a friendly audience, a group of peers where presumably such a statement would not only pass without so much as a raised eyebrow but where such a statement would be understood as normal.

In fact, it is so much the norm in conservative circles that at an event for Romney in Ohio Gov. John Kasich spoke adoringly of this this.  “It’s not easy to be a spouse of an elected official,” he said. “You know, they’re at home, doing the laundry and doing so many things while we’re up here on the stage getting a little bit of applause, right? They don’t often share in it. And it is hard for the spouse to hear the criticism and to put up with the travel schedule and to have to be at home taking care of the kids. And where is the politician? Out on the road.”

The doting, suffering but loyal wife is nothing new in political circles, and conservatives have hardly cornered the market on it, but in the context of a year and a half where the only legislating going on at the state and federal level was designed to strip women of their abilities to control their bodies and provide for their families and well, those images and statements start to take on a different meaning.

Consider, for example, the battle over contraception coverage. Conservatives couch this battle as one of “religious liberty” when what they really mean is that it is one of gendered economic dependence. Wives (always wives) you see, should be at home folding the laundry. And those single women who may need contraception? Well, they’re just failing to take “personal responsibility” for their lives.

Or consider the battle over equal pay. Again, conservatives couch their opposition to paying equal wages regardless of gender as a matter of capitalistic principle. By mandating pay standards, they argue, the government is stifling innovation. But really, enforcing structural discrimination in pay is simply one more way they can punish women for their “choice” to work outside the home.

Mitt’s comments about how and when his campaign “uses” Ann, when put in this context, suddenly seem less shocking and more pedestrian but no less offensive. In 2012 the conservative movement in America has embraced a domesticity that is not only bizarrely idealized but increasingly devoid of even a tangential tie to reality, and there’s no greater proof of it then poor, suffering Ann Romney.


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Dispatches From The War On Women: Is Mom A Political Identity

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If Women And Minorities Go To The Polls Obama Will Win


Photo from gage skidmore via flickr.


Ann W.
Ann W6 years ago

Lee - you are forgiven! I actually wrote that comment with a smile on my face (I do worry about my brain atrophying) but you couldn't see that, could you?

I look forward to reading more of your comments (ones without mentions of "Ann(e)'s" that is.)

Have a good day . . . .

Lee Witton
6 years ago

Ann W - Yes, actually it was because I forgot about you. Please forgive?!

Ann W.
Ann W6 years ago

Hey Lee - this is a tad unfair, don't you think?

"Are all Ann(e)'s born stupid or do their brains just atrophy over time from not using them? "

Dorothy N.
Dorothy N6 years ago

Hey, Michael G.,

I hadn't realized that sort of thing was the site either, so thanks!

I'll bet if everyone who sees this sends a message to Care2 about it, we'll get it fixed.

I hadn't until now, because I was assuming all the weirdness was my puter, but they won't know if we don't tell them, and what with this being a petition site, we should be able to muster enough people tired of the problems to get some attention on the issue to get it fixed, lol.

Kitty's been waiting for dinner long enough - let my credits go! to a good cause, lol.

Michael G.
Michael T6 years ago

Half the time I sent a personal message to someone, once the message is sent it takes me to a page that usually gives me the option to return to that persons home page. Sometimes it says back to profile without using the persons name. Half the time it gives me the option to return to Ursula Margit's home page. I don't think I have ever written her a private message.

It's all bolloxed up Dorothy.

Michael G.
Michael T6 years ago

Thanks bill for more BS. You give more attention to Arabs than the president ever could. You are rank old man who sees shadows everywhere when there aren’t any. You sound like you have too many blind spots in your eyes and brain. You are really getting stranger and stranger in your claims. I hope the nurses take away your computer soon.

ali a.
ali a6 years ago


Robert S.
Robert S6 years ago

Should We Care How the Romney Campaign ‘Uses’ Ann?... NO

Winn Adams
Winn A6 years ago


Kevin Brown
Kevin Brown6 years ago

Bill R. - So where exactly do you come up with the crap and lies you are selling?