Success! Ellen Foes Abandon JC Penney Attack


One Million Moms, who has been petitioning to have Ellen Degeneres fired from being a JC Penney spokesperson, has announced it’s giving up its campaign.

One Million Moms director Monica Cole told religious conservative rag OneNewsNow that OMM is so busy with its other campaigns that they’re going to let this one go.

She did try to put a positive shine on the national criticism the group received over its bigoted campaign, saying:

“But we have heard back from so many of our members,” she claimed. “We have heard back from men and women – not just moms – saying they will no longer shop there at JC Penney, as long as Ellen DeGeneres is their spokesperson.”

She goes on to say:

“Everyone works hard for their money, and they want to spend their money with companies that have the same values as them. And JC Penney stated that Ellen DeGeneres shares the same values that they do. So obviously, it’s not the same as Christians or conservatives, which is unfortunate [because] JC Penney was founded by a Christian man.”

Apparently only the kind of people who founded a company should be allowed to work for said company, so by that ill-logic that would just be (dead?) Christian men then, huh One Million Moms?

Just in case you were wondering what kind of “Christian” beliefs One Million Moms has been spouting recently, you may remember the letter they sent to JC Penney over this, which in part read:

“Their marketing strategy is to help families shop and receive a good value for their money. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales. [...] By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years.”

Ellen fired back on her talk show, saying that her”haters” were her “motivators” and showing how much support she had received on the One Million Mom’s Facebook page alone.

The Moms were dealt another blow last week when it was announced that an Archie comic they had been protesting over its gay marriage storyline had sold out in stores.

Unfortunately, it seems the Moms’ boycotts aren’t going that well, though apparently they do make good promotional opportunities for those they’re meant to be protesting.


Thank You to the 3,200+ who signed a petition thanking JC Penney for standing behind Ellen. Your advocacy has sent an important message to the store that its shoppers and potential customers value a business that supports equality.


Related Reading:

One Million Moms Gets Mad At Macy’s LGBT Policy

“Moms” Fighting “Schweddy Balls”

Group Attacks JC Penney for Ellen Degeneres Partnership


Image used under the Creative Commons Attribution License with thanks to ropaulrevolt2008.


Sheri P.
Sheri P6 years ago

OMM sound like bigoted hypocrites to me. didn't christ accept EVERYONE?

Angela Lien
Angela L7 years ago

Good points! Barbara and Viviana. I still shop at JC Penny if the price is right and if I can find anything that suits me. If those OMM is so religious, why do they have so much hate against people who are not guilty for anything or being so biased. Does it say so in the bible that you only like or help Christians ONLY/! Being gay is not a crime, not worse than those who kill, rob, steal or cheat from others. Wake up people, have some common sense. We should practice to love more and NOT HATE. Start living with sensibility. There are much meaningful things to do than attacking others.

Emily Drew
Emily Drew7 years ago

Yay! Go JC Penny! And the last time I checked One Million Moms only has about 40,000 members. So where di the one milion come from?

Barbara J.
Barbara J.7 years ago

why does everything broken down into religion,sexual preference,skin color,etc. If the place i shop has the best prices and selection and quality I will go there;same with my health care-as long as the person is clean and can help me-I let them;the person trying to hurt me or kill me it does not make a difference once your injured. THIS HAS TO STOP!! America will not survive any more prejudices-lets just get back to simple words-PLEASE,THANK YOU,EXCUSE ME

Viviana C.
Past Member 7 years ago

Love Ellen and good for you JcPenny for standing their ground!!! Shame on "one million moms" they should know better that God LOVES EVERYONE!!!!!!!

Anto Lucia Gio F.

... still a lot work to be done on freedom and racism subject..
... love is love, it does not matter if you chose woman or man as long the chosen one is returning the same feelings!

Kjghd L.
Past Member 7 years ago

Finding love can be tough enough but finding a mate that's wealthy can even be harder.Would you need someone who can love you back??===
((Mi XedM αTCHing.c ^0^ M========== it’s where for men and women looking for interracial'ship for a fabulous lifestyle It’s a nice place for black white sing'les, to interact with each other…no bounds or extremes in front of true love. There has been thousands of single members online and waiting for you。
I love you not because of who you are, but because of who I am when I am with you. rαce, cOl0r or αge. aren't nothing but a number for these loved-up A-Listers.
Don‘t try so hard, the best things come when you least expect them to. Are you single? I can help you to find a lover.

David N.
David N7 years ago

Thanks for the article.

Ruby W.
Ruby W7 years ago

What a dumb organization they must be. I seriously doubt there are a million of them - the statistics on the mentally handicapped aren't that high.

Nicole O.
Nicole O7 years ago

These 1 million moms should be shut down for racism