Toronto Subway Riders Meet Factory Farm Animals (Video)

A piglet and a puppy appear side by side; next a chick and a kitten; finally a cow and a dog.

One thousand of these ads, asking “Why love one but eat the other?” have been running on subways in Toronto and asking Canadians to “be veg.” And riders are responding!

This provocative ad series launched by a grassroots group draws attention to the similarities between the animals we call “family” and the animals we call “dinner” and highlights the shocking cruelty faced by animals raised for food in Canada.

Check out the video below; it’ll get your attention, just like it’s getting the attention of those subway riders!

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Carrie Anne Brown

interesting article and video thanks for sharing :)

Victor P.
Victor P.6 years ago

That is really a matter of concern. Whatever points you have discussed are really needed to be taken under considerations. I hope this ads would change people mind. Livestock

Doris Muller
Doris Muller6 years ago

dianna g., thank you for making the connection of the dairy industry to the enormous cruelty inherent in it. You state, " the poor calves at the auction, some were sick and so small and all alone. made me cry. don't know what happens to them." Here's a link that will educate you as to what happens to these tiny, defenseless babies. They are the victims of greed:

Veal: A Byproduct of the Cruel Dairy Industry |

I hope if you have not given up milk and milk products, that you will consider doing so. You might be interested in Robert Cohen's Notmilk website. Cohen is a scientist whose mission is to expose the truth about milk. Most of us grew up indoctrinated to the myth of how good milk is for us. The truth is quite different, especially in today's era of a very toxic, cruel dairy industry that operates according to industry standards.

The way animals are treated today has a huge detrimental impact not only for the animals, but also for the health of the environment and human health. In other words, our health is dictated by corporate greed with the blessings of our government. Yet, most of society wants what it wants without considering the enormous cost.

Manuela B.
Manuela B6 years ago

i wish one add could change the world

dianna g.
dianna g6 years ago

i read on here where people have concern for calves being taken away from the mamas. i met a guy who lived in pa. his parents owned a small dairy farm. this is prob what a lot of people don't know. you breed the cows and they give birth to the calves. the mama will be lactating and then you take the calf away to the auction and then you milk the cow for so many months. after that, you breed the cow again and the cycle repeats itself. one cow knew it was coming and she took her baby into the woods and we got into the truck to take the calf. 1st time i ever did this and last. he told me to take the calf and i picked it up and the mama screamed so loud, i dropped the calf and fell to the ground. he laughed. i had NEVER heard anything like that before in my life and i will never forget it. the poor calves at the auction, some were sick and so small and all alone. made me cry. don't know what happens to them. VERY sad. if you don't take the calves, you don't get the milk. that's how it works. i loved the cows. they are really friendly and they're smart. no doubt about that. really big also but they mind you. it's more the sick and tiny little calves at the auction that made me cry.

Samantha Christopher
Samantha C6 years ago

I am against factory farms. I am for livestock being raised by farmers. Before the factory farms, a farm raising livestock generally raised different kinds of livestock: pigs, milk cows, beef cattle, poultry. The animals were allowed to free-range, graze in pasture and allowed to live a life before becoming food. There was a balance.

As for the ad campaign. In some countries, dogs and cats are considered food. I have no problem with it. What should be the concern is how the animals are raised and processed. If you want to be a vegan, then by all means be one. However, the reality is people will eat meat. The focus should be on livestock welfare.

heather g.
heather g6 years ago

I feel so uplifted having read this article. The Toronto campaign works because it simply gets people to reflect of what they're doing and to bring awareness to them. People often go through life without knowing the consequences of their choices or their actions - whether this relates to their diet or to the way they treat others in their relationships.
Who wouldn't want to be regarded as thoughtful and kind?

Yvette T.
Past Member 6 years ago

I can not believe that anyone eats animals, parts of their corpses after raising them and handling them with such hatred, such rancid cruelty, dismissing their intelligence, emotions, rights, and sacredness. I will go to this and see about linking to my facebook page, too! Why do people participate in this when we have millions of things to eat that keep us and the planet healthy?

Nina Anghel
Nina Anghel6 years ago

Outlaw factory farms!!!

Mandi A.
Amanda A6 years ago