Wonder Woman Checks Breasts for Cancer

Wonder Woman’s breasts are a real attention-getter, that’s for sure. That’s one way to promote breast cancer awareness. Throw in Catwoman, She-Hulk, and Storm, and you’re bound to get people talking.

That’s the intention of a breast cancer awareness campaign launched in Mozambique. If these powerful heroines take breast cancer seriously, you should, too.

The ads read:

“Nobody’s immune to breast cancer. When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.”

That’s a good message. Know your breasts. Check your breasts. When in doubt, call your doctor.

When you’re trying to educate people about a health issue, getting their attention in the first place is the hardest part. This campaign is already generating conversation.

“There is some controversy in the medical world about the value of breast self-exams. Even if it’s not the best way to detect cancer (mammography or thermography can “see” more than your hand, and many if not most lumps that can be felt are benign), I think more awareness and more data is generally a good thing. Even for superheroes.” — Xeni Jardin on Boing Boing

“…maybe Susan G. Komen for the Cure or another women’s health organization should see if Marvel and DC would be willing to collaborate on similar campaign in the United States. It seems like there could be some real mutual messaging there: women as supeheroines, superheroines as accessible women” — Alyssa Rosenberg on ThinkProgress

Some people find it a bit…well, uncartoony, even if they see the potential value in it.

“There’s just something about the cartoons we grew up with doing not so cartoony things, like being aware of their flawless, semi-pornographic breasts. The very same breasts that never seemed to bounce or topple out of their bodices while leaping from building to building.

“Without question, this ad will grab the attention of a younger demographic that might not have paid attention to breast cancer campaigns in the past. How many of those people are comic fanboys who’ve blown up the photo for their bedroom wall? I don’t want to know.” — Piper Weiss on Shine

So what do you think? Are superhero comic figures a good way to get women — particularly younger women — to pay attention to the warning signs of breast cancer? Please take a moment to comment below.

You can see the images of She-Hulk, Catwoman, and Storm on the next page.

Images created by DDB Mozambique; Maisa Chaves, artist; campaign sponsored by Associação da Luta Contra o Cancer (ALCC)

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Sarah Metcalf
Sarah M6 years ago

Talk about targeting the wrong demographic! Pervy comic book nerds aren't the ones who need to be educated on the risks of breast cancer. Seriously, come on.

Neil A.
Neil A6 years ago

Avery good idea is brest cancer can be fatal, it killed a good friend although she was told she was clear!

Lindsay P.
Lindsay Partin6 years ago

I like the idea that is shows no one is immune to breast cancer, even these powerful women. If it gets the message out there I'm all for it.

Fennie Y.
Fennie Yap6 years ago

Thats just silly. End of.

Rose Becke6 years ago


KARLOLINA G6 years ago


Victoria Pitchford
Vicky P6 years ago

eh..I think some of these more extreme ideas are a bit too over the top

monique r.
monique r6 years ago

If it helps a few more women to realise any of them might be suffering from breast cancer without knowing it, then it's good!

Berny P.
berny p6 years ago

If it helps ...why not!

Barbara D.
Barbara DeFratis6 years ago

I agree that any thing that gets people talking about breast cancer is good, especially the young girls who hopefully will grow up with the knowledge of their own bodies. And yes, I can understand why there would have to be an explanation. After all, the true breast exam is done without clothes, however being a comic book, the nudity would not only be banned, but cause an even bigger out roar.