Would You Pay To Use Facebook?

Would you pay for Facebook?

CEO Mark Zuckerberg has insisted that Facebook will always be free, notes  on CNET. But with the popular social media’s IPO imminent — its shares are expected to begin trading this week — and a recent slowdown in its revenue growth, Facebook has been looking for ways to maintain and increase its profit. While boasting billions of users in the eight years of its existence, it remains to be seen if Facebook can acquire revenue in ways other than the ads that currently appear on the site, based on users’ interests and other personal data.

Facebook has indeed started to test a “pay to promote” tool in New Zealand: To give an item posted on Facebook a better chance of being seen by family, friends and others, users can pay a small fee to promote it. The highest price that users are being charged is about $2.00, notes the BBC. A Facebook spokesperson would not provide additional information about whether the test would be extended to other places or when will end.

This “pay to promote” tool resembles Facebook’s strategy of having companies not only pay to run ads on the site, but pay extra to make them “premium ads.” These are said to be seen by “more than the estimated 16 percent of fans who actually see a brand’s messaging currently.”

The rationale behind both the tests for the “pay to promote” tool and additional fees for making an ad a “premium” ad is that, by spending that little extra, a user’s important updates — a company’s ads — are more likely to be seen. But such fees could change Facebook’s relationship with its users, as Matyszczyk comments:

Currently, Facebook can switch its privacy rules and drag you along because you are aren’t a paying customer.

But once you are, mightn’t people begin to take on a different attitude? A paying customer might expect a higher level of service, of feedback — and, yes, of privacy.

Facebook’s privacy-rule change this week allows it to use your face to advertise products away from Facebook.

If Facebook is going to use your face and personal information to sell some product or other, shouldn’t you be getting something out of Facebook for the “privilege”?

Zuckerberg Planning To Celebrate Facebook IPO “His Way”

Currently, investors are being told that Facebook’s IPO price will be $34 to $38, due to high demand. This price-per-share is slightly higher than initially forecast and could make Facebook originally worth $108 billion.

Zuckerberg had garnered criticism from some on Wall Street for making the rounds to promote the IPO in his trademark hoodie, rather than suiting up in more “official” corporate attire. In yet another sign that Zuckerberg will do things as he likes, CNET reports that, rather than the initial plan of him ringing the Nasdaq bell in Times Square to herald Facebook becoming a publicly traded company, he will be spending the day with Facebook’s 3,000 employees at the company’s headquarters in Menlo Park in California.

Related Care2 Coverage

Australian Army Sued Over Anti-Gay Facebook Scandal

Zuckerberg’s Hoodie Maketh Not the Mogul?

Our Facebook “Likes” Aren’t Protected By the Constitution


Photo by dtweney


Ronald N.
Ronald N.5 years ago

I've been asking people this question for several months. I just asked it again at a marketing workshop in Omaha. The answer is always No, I wouldn't pay for it. (Same way I feel about Facebook.)

I only have a Facebook page because it is expected for a small business to have a Facebook presence.

Amber Beasley
Amber Beasley5 years ago

heck no I would never pray for Facebook. I'm already considering getting rid of it or else just cutting down A LOT and spending a whole lot less time on there, cause all the ads and the way they keep updating and changing everything is so annoying. I'll spend all that extra time here on Care2 =)

Danielle S.
Danielle S.5 years ago

BUT . i have herd about this rumor. And i belive that if you are already making people invest in Facebook. Why pay for them to use it ? i wouldnt pay for facebook! i may pay for the old facebook before timeline. But not like for a facebook account...

Danielle S.
Danielle S.5 years ago

oh that moment when you realize that you posted something on the wrong article.... NVM.

Danielle S.
Danielle S.5 years ago

I believe that Facebook going IPO is a terrible marketing scam. Hardly anybody uses Facebook anymore. The only reason Facebook is making so much money is because of the Adds and the Apps like Farmville (which they own) . Daily users make Facebook popular.Facebook has hardly any viewers anymore . And facebook is not giving out the stock information yet (according to time mag) Lawsuits are happening because of it. Youtube should go IPO people use youtube more then facebook.
Facebook to me is very borring. I go on it to stay in touch. I dont use the apps or anything else because Facebook (i feel) has a very bad anti viral protection software on there apps page. Some of the crap apps can give your computers really bad viruses that make your computer slow and cause problems in the system. Facebook is the cause of more deaths today then ever before. If i was a adult would i invest in there ipo scam? NO.

Lika S.
Lika P5 years ago

The downfall of myspace was that there were too many ads, took so long to load, and that they catered to celebrity fan clubs suited for teens through young adults.

Already facebook is bogged down with so many apps that it takes forever to navigate, and their blogs are not user friendly, and the ads are bogging it down further. If I have to pay for that, they can stick it somewhere.

Debra P.
Debra Prisk5 years ago


federico bortoletto
federico b5 years ago

Niente da fare!!

Nora Hetrick
Nora Hetrick6 years ago

NO i would not pay to use facebook..

Erin Delancy-Hummer
Erin Hummer6 years ago

NO WAY!!!!!