Can’t Buy Me Love

Have you ever really wanted something in your life? Something you put all your heart into achieving? What happened when you finally achieved it? Was there a rush of adrenaline? A feeling of triumph? Ok. Then what happened? Chances are, you started working towards a new goal. Maybe something more challenging.

It seems that no matter what we achieve, it is never enough. There is always something more. Got the car of your dreams? Now you need two. Why are we always waiting for something more?

Most of us spend our entire lives waiting. It has become such a habit, that even when the things we are waiting for (the promotion, the marriage, the children) finally arrive, we are incapable of enjoying them in their entirety – we are too busy waiting for something else (retirement, the vacation, the divorce). This is because we don’t really know what we want. We think we want things, but in reality, we want to feel satisfied. We think we want something that is coming in the future, but in reality, we simply do not want to confront our reality and embrace the present moment. This moment, right now, is the only thing we ever have. The rest is speculation and illusion, but it is here in the present where life is actually lived. If we are incapable of embracing the perfection of this moment, we are incapable of enjoying life. In reality, it does not matter how much we achieve materially; if we are rich but unable to be present, we will simply have achieved a more expensive form of misery.

You can create what you want in your life. And then, when you have what you thought you wanted, you can again create whatever you feel is still missing. You can go on doing this forever, until finally you find that it will never be enough. That is when the real adventure begins; the joy of discovering your true self. Loving yourself is ultimately the only solution to discontent, and that comes from expanding internal love-consciousness; an innocence, peace and joy that we had when we were children. To start embracing ourselves exactly as we are, letting go of the things that we don’t like, and polishing the aspects that we admire and enjoy, until we feel such an intrinsic joy that bubbles up from within, for no apparent reason. This joy, this love, will be mirrored externally, and it will reflect in all our relationships. We will start perceiving magic and beauty in the present moment, instead of discontent, yearning and eternal searching.

Like Siddhartha, whose privileged life in the palace was not enough, there is a yearning that cannot be satisfied by the material. What was Siddhartha looking for? Truth. Love. To understand. To experience union. Ultimately, we will all want for the same.

Isha Judd is an internationally renowned spiritual teacher and author; her latest book and movie, Why Walk When You Can Fly? explain her system for self-love and the expansion of consciousness. Learn more at


Lucie G.
Lucie G5 years ago

so true. We only find real satisfaction within ourselves. Things and money do not make us happy. Its places and people that are important.

paul m.
paul m5 years ago

Noted,,, I'm fine ,,Thanks,,

Bren R.
Bren R6 years ago

Abundance is our 'natural' state of BEing. A lack of abundance is a reflection of our core beliefs about abundance. We have assigned 'negative meaning' to having abundance in the form of certain things and therefore block abundance in ANY and ALL forms that it can arise through placing conditions upon its flow and how it should show up or not. Poverty consciousness attracts more poverty experience and it not the fault of abundance. Lack in any form reflects the seperation frequency of energy embedded in human consciousness and when you tune into that frequency you attract that experience of lack in reality in ANY and ALL forms that it can arise. Be aware of the programmes that you are running.

Raeleen Bates
Raeleen Bates7 years ago

I have had it all and lost it, the things i was left with are the most precious to me, family, friends and health,

Bon L.
Bon L7 years ago

Thanks for the info.

Natalie J.
Natalie Away J7 years ago

Perhaps the more you earn the more you want to buy things. I agree that the simple life is best and appreciate what you do have.

Carly P.
Carly Pierson7 years ago

Interesting. I think it's very true that we seem to always want the next biggest, newest thing. Is it greed? Is it wanting to be better than everyone who doesn't have that gadget? Or is it just simply wanting a cooler-looking product? (Which, I suppose, could be counted as greed.) Why are we so greedy? Does it have to do with our instincts, just taking what we can because you never know when it'll run out? Lame excuse. Personally, I think it's alot of fun just to give everything away, and live as simply as you can. It's a challenge I think we could all take for ourselves.

Tanik Tri R
Tanik Tr8 years ago

I've seen a lot of people live in a rush to pursuit the material things to satisfy them.. it's good to read this article, knowing that some people understand the truth of love & happiness.. :)

Ax R.
Vicky L8 years ago

Am I the only person who actually IS satisfied with what I have? No kidding: I have one small non-flashy car and will stick with it until it drives, same with my mobile phone and desktop computer - both are more than 2 years old and I'd rather fix them than get new, supposedly better and trendier versions. I love my house and don't want to move just because I'm bored after a decade of living there (which I'm not). And I don't walk out of relationships if something is not to my liking, thinking that I will find a perfect partner if only I date the whole town.

I think a lot of people who are never satisfied and always keep chasing something new, suffer from at least one affliction:
1. Low self esteem which they try to lift by matching up with other people's 'achievements'
2. Insecurity e.g. from experiencing poverty as a child.

Ken G.
Ken G8 years ago

Thanks for the article. In my own life I found it necessary to have self-confidence and self-esteem along with self-love. Some how my mind formulated the concept that with these I make myself somebody that I can share with others in a responsible and accountable manner. I have to admit that I played the buying for happiness thing already. That usually led to a mess in more than one way.