Chocolate: Fact vs. Fiction

By Sara Novak, Planet Green

A new study reported in WebMD leaves health professionals questioning results. First off, the study was conducted by Hershey Company (ah what?) and published in Chemistry Central Journal. The study compares the total flavonol and polyphenol content as well as antioxidant activity content of cocoa powder and dark chocolate vs. superfoods like acai, blueberry, cranberry, and pomegranate.

Researchers found a higher level of antioxidant activity in cocoa powder than some of the other antioxidant-laden superfoods to which it was compared. But a review of the story and study on Health News Review brings up some important questions. For example, most chocolate sold in the U.S. is nothing more than sugary candy, including Hershey’s candy bars. And even more importantly, serving size matters. If you eat an entire candy bar, whether it’s dark chocolate or not, expect an expanded waistline, rather than the benefits of antioxidants.

Separate Dark Chocolate Fact From Fiction

1. It’s Cocoa Not Dark Chocolate That Has Antioxidants

The story in WebMD did make a clear distinction between milk chocolate and dark chocolate when it comes to health benefits. But the fact of the matter is that it’s much more than just milk chocolate versus dark chocolate. Dark chocolate itself doesn’t supply the antioxidant value; it’s the cocoa powder that it’s made with. So in order to get the antioxidant benefits outlined in the study, there must be a high percentage of cocoa. The chocolate should be Fair Trade certified, organic, and be at least 70 percent cocoa. Avoid any filling like peanut butter, which could be laced with hydrogenated oils.

2. How Small is the Serving Size?

The serving size is incredibly important here. It’s normally a tiny square of chocolate within the chocolate bar, and depending on the size of the chocolate bar, there can be between 4 and 12 servings. If you’re not careful you can really overdo this, meaning that the saturated fats and sugar content can outweigh any benefits that you might have enjoyed beforehand. Mehmet Oz and Mike Roizen, authors of YOU: On a Diet, answered some important questions on the specifics of dark chocolate consumption. According to the article in the Sun Setinel, you don’t need a whole bar to get a healthy dose of antioxidants. The flavonoids in dark chocolate are so powerful that a daily piece the size of a Hershey’s Kiss can lower your blood pressure. While this is an ideal size comparison, it’s not a good quality comparison as written above.

3. The Price Is Much Different with Real Dark Chocolate

When compared to a conventional candy chocolate bar found in the candy aisle, real dark chocolate with known health benefits is much more expensive. Projections for world food prices show that the cost of chocolate is going up, up, up and real dark chocolate, already averages between $3 and $8 per bar.

4. Find the Benefits of Cocoa in Other Places

Sometimes a candy bar isn’t the best place to find the benefits of this known antioxidant. One of my favorite places to find it is in whole leaf tea. Use a French press to seep the tea leaves for at least 7 minutes. Add a touch of cream and raw sugar and you have the essence of delicious dark chocolate that’s much easier on your waistline. You can also enjoy cocoa by adding the unsweetened raw cocoa powder to a smoothie in the morning.

How Much Dark Chocolate Should You Really Be Eating?
Chocolate: Easy Greening
Anti-Cancer Superfoods: Do They Really Work?
Chocolate and Heart Disease


Jo S.
Jo S2 years ago

Thanks Samantha.

Joe R.
Joe R5 years ago

Interesting. Thanks.

Carole R.
Carole R5 years ago


Rosie Lopez
Rosie Lopez6 years ago

mmmm chocolate!!!

jane richmond
jane richmond6 years ago

Love chocolate

Eternal Gardener
Eternal G7 years ago

I do not eat chocolate really!

Danny Madzhurova
Danny M7 years ago

Thank you,very interesting.

Blueberry M.
Blueberry M7 years ago

thanks for clearing things up!

Cheryl N.
Cheryl H7 years ago

mmmmm... I love dark chocolate! I have been buying organic dark chocolate for a while now and can no longer eat milk chocolate, it taste horrible to me. I like 85% organic dark chocolate. Great article, thanks!

Lynda Paradis
Lynda Paradis7 years ago

I would rather avoid eating chocolate at all than limit myself to one square. That one taste is just a tease,so better just leave the temptation alone.I have yet to see someone take just one square and be content.