100 Cats Takeover IKEA Store (Video)

Have you seen this video called, “Herding Cats”? I viewed it via Apartment Therapy and then watched it a few more times to try to figure it out. I’m still not sure what to make of it. For those of you who haven’t seen it, here’s the premise:

The mega-design store, IKEA did an “experiment” to test their furniture. They released 100 cats into their store in Wembley, London. While it seems to be purely promotional (it’s been covered by the media worldwide), is the point to show customers that maybe the 100 cats do what cats do naturally – enjoy a bout of mischievous behavior and then relish in napping on a couch? My cat would go for that any day! Fun to watch, but I hope not too many customers with cat allergies entered the store after the “experiment.”

IKEA’s “Herding Cats”

What are your thoughts about this? Is it a genius marketing tool for the furniture giant, or is this just odd?

Related Links with videos:
Cat vs. iPad
Funny Talking Cats
Cats Love Watermelon
More Cats, More Boxes, More Fun!
Maru: The Most Famous Cat in Japan
Cats vs. Printers


Melinda K.
Past Member 3 years ago

All my cats would have thought was "Cool, this is an amazing scratching post shop!"

Chaaht Aggarwal
Chaaht Aggarwal3 years ago

amazing article

Iniz Developer
Iniz Developer3 years ago

cho cute these all

Andeep Mahi
Andeep Mahi3 years ago

thank you fr sharing :)

Cmsdeveloper Navjot

wow this is nice and cute one

Parm Minhas
Parm Minhas3 years ago

nice vdo and thnx fr the infrmation

Serena Alonzi
4 years ago


dee j.
dee j4 years ago

I'm not a cat owner, and don't know much about cats. I'm confused on the purpose of why this was done. I would imagine it was to show the quality of their furniture somehow, but I don't understand how. I think 100 gnawing puppies of various ages, and breeds would have been better

John W.
.4 years ago

Aw, so cute, yet so destructive! :-))

Ashley heffner
Lady Suki4 years ago

:P I think it's cute. Really who was hurt?